Global Segment Marketing Manager – Dairy

🕒 Setembro 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

🦅 Patrocina Visto H1B

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Neogen Corporation

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🧬 Biotecnologia

🌾 Agricultura

🍽️ Alimentos e Bebidas

Biotechnology • Agriculture • Food & Beverage

As soluções da Neogen® podem ser encontradas em cada etapa da cadeia alimentar.

Descrição

• Develop and maintain the global marketing strategy and annual marketing plan for Neogen’s Dairy segment, including budgets, priorities, and KPIs. • Analyze market trends, customer needs, competitive dynamics, industry developments, and emerging opportunities. • Define target customer segments, personas, applications, buying journeys, and value propositions. • Translate business objectives into segment marketing priorities, strategies, and initiatives. • Develop global positioning, messaging, value propositions, messaging architecture, and integrated marketing campaigns. • Establish campaign strategies, target audiences, channels, content requirements, and measurement plans. • Monitor campaign and commercial performance and optimize programs using performance data and customer insights. • Partner with regional marketing teams to adapt global campaigns and messaging to local market needs. • Develop marketing and sales enablement tools supporting commercial teams throughout the customer journey. • Partner with Sales and Commercial leadership to align marketing programs with customer needs and business priorities. • Participate in strategic customer meetings, industry events, and customer discovery activities. • Establish feedback loops between Marketing and Sales regarding leads, opportunities, customer needs, and campaign effectiveness. • Serve as the global marketing subject-matter expert and champion for the Dairy segment. • Provide strategic direction to regional marketing partners and share best practices, customer insights, market intelligence, and successful programs. • Promote alignment across Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholders.

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field. • 7+ years of B2B marketing experience. • Experience developing and executing B2B marketing strategies and programs. • Experience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement. • Experience translating customer, market, and competitive insights into marketing strategies and initiatives. • Strong strategic thinking and analytical skills, with demonstrated ability to develop and execute strategies. • Strong written and verbal communication skills. • MBA or other relevant advanced degree preferred. • Marketing experience within food safety, industrial, life sciences, manufacturing, or another technical environment preferred. • Experience developing or executing global marketing strategies preferred. • Experience partnering with regional marketing and commercial teams across multiple markets preferred. • Experience developing segment-level positioning, messaging, value propositions, or go-to-market strategies preferred. • Experience using marketing and commercial performance data to evaluate and optimize programs preferred. • Strong customer orientation and ability to translate customer needs into actionable marketing strategies. • Ability to balance global strategy with regional market needs. • Strong collaboration and stakeholder-management skills. • Ability to influence and build alignment across cross-functional teams. • Strong communication and presentation skills. • Ability to manage multiple priorities in a global, matrixed environment. • Results-oriented approach with a focus on measurable business impact.

🏖️ Benefícios

• Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment. • 401(k) with company match – Invest in your future with retirement savings and company contributions. • Paid Time Off (PTO) – Enjoy generous paid time off. • Career Growth Opportunities – Tools, training, and support to help you grow your career. • Meaningful Work – Work impacting customers, communities, and the world. • Collaborative Culture – Innovation, respect, teamwork, and continuous improvement.