Director, Customer & Consumer Insights

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🕒 Junho 4

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Athletic Greens

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2010

🧘 Bem-estar

Wellness • Health

Athletic Greens é uma empresa de suplementos nutricionais que produz o AG1, um suplemento diário voltado para apoiar a saúde física e mental. O AG1 combina mais de 70 ingredientes em uma bebida prática com a promessa de fornecer nutrição diária e substituir múltiplos suplementos individuais. É formulado com multivitamínicos, multiminerais, bactérias benéficas para o intestino, antioxidantes e nutrientes de origem alimentar, projetados para auxiliar na digestão, aumentar a energia, apoiar a defesa imunológica e melhorar o humor e a concentração mental. Com um compromisso com a qualidade e a pesquisa, a empresa assegura que seu produto é seguro, eficaz e mantido em altos padrões, sendo certificado pela Cologne List®. Fundada em 2010, a Athletic Greens continua a melhorar sua fórmula com base em pesquisa científica e feedback dos clientes. O AG1 ostenta inúmeras avaliações positivas por seu sabor e conveniência de integrar nutrição fundamental em rotinas diárias.

Descrição

• Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives. • Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization. • Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies. • Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities. • Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning. • Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally. • Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities. • Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations. • Lead all insights initiatives supporting brand strategy, brand performance tracking, and marketing effectiveness. • Own and evolve the brand tracking program to ensure it delivers actionable insights for marketing and growth teams. • Partner closely with Marketing and Growth teams to guide campaign development, messaging optimization, and audience strategy through consumer understanding. • Oversee all UX/UI research efforts to support product and digital experience improvements. • Ensure consumer insights inform design decisions, usability improvements, and customer journey optimization across digital platforms. • Collaborate with Product, Design, and Engineering teams to embed consumer-centered thinking into product development and experience design. • Guide consumer-centered product and experience strategy by translating behavioral, attitudinal, and usability insights into actionable recommendations. • Influence end-to-end customer journey improvements across digital and product experiences through deep understanding of consumer needs, friction points, and motivations. • Provide strategic oversight for New Product Development research initiatives. • Partner with Director, Integrated Marketing, who will continue to lead NPD research, to ensure alignment between innovation insights and broader consumer and brand strategies. • Support the prioritization and application of research that informs product innovation and concept development. • Build strong partnerships with Marketing, Growth, Product, and other cross-functional teams to ensure insights are trusted, credible, and embedded in decision-making. • Communicate insights clearly and effectively to senior leadership, helping drive alignment and strategic clarity. • Develop scalable research frameworks, tools, vendor strategies, and operational processes that enable efficient, high-quality insights generation across markets, audiences, and business initiatives. • Maintain organization and operational effectiveness within the insights function. • Mentor team members and foster a collaborative, high-performing insights culture.

🎯 Requisitos

• 10+ years of experience in consumer insights, customer insights, UX research, market research, or related strategy-focused disciplines, including experience leading highly cross-functional insights initiatives in complex organizations • Proven experience building and evolving insights functions, frameworks, or capabilities that influence strategic business decisions across marketing, growth, product, brand, and customer experience • Deep expertise across qualitative and quantitative research methodologies, with the ability to translate complex consumer data into actionable business recommendations • Strong business acumen and strategic thinking skills, with demonstrated ability to connect consumer understanding to organizational priorities, growth opportunities, and customer outcomes • Experience influencing senior leaders and cross-functional stakeholders through compelling storytelling, executive communication, and evidence-based recommendations • Demonstrated ability to operate effectively in fast-paced, evolving environments with high levels of ambiguity and organizational complexity • Experience leading large-scale or multi-stakeholder research initiatives spanning brand, product, customer experience, and innovation efforts • Strong organizational leadership and operational excellence capabilities, including experience scaling processes, improving ways of working, and elevating research rigor and effectiveness • Experience in DTC, wellness, healthcare, consumer products, subscription businesses, or high-growth environments preferred • Experience supporting global and multi-market insights initiatives, including consideration of regional, cultural, and market-specific nuances.

🏖️ Benefícios

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.