Lifecycle Marketing Manager

Vaga não está no LinkedIn

🕒 4 dias atrás

🏄 California – Remoto

🏄 California – Remote

💵 $85.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Dutch Business Network

SiteLinkedInTodas as Vagas

1 - 10 funcionários

A Rede de Negócios Holandeses [DBN] é uma rede de empreendedores e profissionais com ligação à Holanda que se reúnem regularmente para aprender, fazer networking e compartilhar experiências. Todos os eventos são conduzidos em inglês e estão abertos a membros e convidados.

Descrição

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable • Own day-to-day execution of key prospect moments including: • - Lead nurture & prospect engagement sequences • - Trial new conversion programs • - Abandoned flow re-engagement • - Promotional and time-sensitive offer campaigns • Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail • Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand • QA campaigns thoroughly (logic, personalization, rendering, links, timing) • Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate) • Support A/B testing of subject lines, content, offers, timing, and segmentation • Help document and improve prospect lifecycle best practices and templates as the program scales

🎯 Requisitos

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing • 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing) • Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging • Comfort working with funnel data to identify gaps and optimize conversion rates • Extremely detail-oriented with strong QA instincts • Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice • Ability to manage multiple campaigns simultaneously in a fast-moving environment • A bias toward action: ship, learn, iterate • **Nice to Haves:** • Experience in subscription, DTC, or consumer health/wellness • Familiarity with growth experimentation frameworks and prospect lifecycle measurement • HTML knowledge for email troubleshooting • Experience collaborating with paid growth or product marketing teams

🏖️ Benefícios

• Health, dental and vision insurance • Flexible PTO • 401k plan • Robust holiday schedule • Growth opportunities!