Webinar Marketing Manager

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🕒 Abril 4

🏄 California – Remoto

🏄 California – Remote

💵 $90.000 - $105.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Egnyte

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2008

☁️ SaaS

🔐 Segurança

🏢 Corporativo

💰 Private Equity Round - Egnyte em 2025-02

SaaS • Security • Enterprise

A Sentinel Cybersecurity é uma empresa líder em cibersegurança nas Bermudas, comprometida em fornecer soluções gerenciadas de cibersegurança que são tanto poderosas quanto acessíveis. Liderada por Rick Mello, a empresa se especializa em proteger PMEs contra ameaças cibernéticas dinâmicas com estratégias de proteção personalizadas e adaptativas. Com mais de 20 anos de experiência e parcerias com hackers éticos, a Sentinel Cybersecurity oferece uma gama de serviços, incluindo avaliações de segurança, testes de penetração, conformidade com frameworks como o NIST CSF e CIS Controls, e soluções de Cibersegurança como Serviço (CaaS). A Sentinel é dedicada à inovação, integridade e construção de relacionamentos duradouros com clientes, garantindo que as necessidades de segurança de seus clientes sejam atendidas através de comunicação transparente e honesta.

Descrição

• Planning and Strategy • Own calendar of 15+ webinars a month. • Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables. • Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals. • Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content. • Driving Registration & Audience Growth • Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance. • Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. • Leverage AI to speed up execution and optimize. • Work with Campaign ops team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites. • Database Segmentation: Identify and target specific segments to ensure the right audience is targeted. • Day-of Production & Execution • Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions. • Live Engagement: Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons to drive mid-webinar demo requests. • Troubleshooting: Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees. • AI Repurposing: Use AI video tools to identify high-value moments and quickly clip them for "snackable" social content for the campaigns, email team, and sales reps. • Sales Enablement & Follow-Up • Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement. • Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in Salesforce immediately. • Translate attendee behaviors (e.g., questions asked, time spent) into "intent signals" visible to Sales within their SFDC view. • Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee "hot lists," and pre-written email templates. • Performance Reporting • Use Tableau, SFDC and Marketo to track and report on end to end campaign performance • Tracking, reporting and analyzing campaign and tactic performance using data-driven insights. • Optimizing based on performance and targets.

🎯 Requisitos

• 5+ years in B2B Demand Generation, or Digital Marketing. • Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen pipeline targets. • Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC). • Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement • Proficiency in AI tools for copy generation and in event engagement and program scaling • Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns • Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status. • Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.

🏖️ Benefícios

• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance • Paid holidays and sick time • 401(k) with company match • Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options • Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family • Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland • Gym, cell phone, and internet reimbursement • Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP) • Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more • Your own Egnyte account with lifetime access • HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place • One Medical virtual care , providing you with healthcare access across the country