Senior Manager, ABM & Integrated Campaigns

🕒 Março 5

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Elite Technology

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

☁️ SaaS

🤝 B2B

SaaS • B2B

A Elite Technology é uma empresa especializada em soluções financeiras para escritórios de advocacia em todo o mundo. Com mais de 70 anos de experiência, a Elite oferece uma gama de produtos projetados para aumentar a eficiência operacional, a lucratividade e proporcionar visibilidade estratégica. Suas soluções inovadoras, como o produto SaaS nativo em nuvem 3E e o sistema de faturamento eletrônico eBillingHub, simplificam as operações financeiras e contábeis em escritórios de advocacia, aprimorando faturamento, cobrança e relatórios financeiros. As ferramentas da Elite permitem que os líderes dos escritórios de advocacia tomem decisões de negócios informadas e gerenciem suas firmas de forma eficaz.

Descrição

• Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts. • Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks. • Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies. • Develop account intelligence and insights to inform personalization, messaging, and sales motions. • Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams. • Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities. • Orchestrate coordinated account engagement across Marketing, SDR, and Sales. • Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs. • Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals. • Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards. • Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels. • Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence. • Ensure integrated campaigns seamlessly connect with ABM programs and sales plays for a cohesive buyer experience. • Own full‑funnel ABM & digital campaign execution across email, paid media, retargeting, social, third‑party programs, webinars, events, and landing pages. • Personally build and launch campaigns—creating assets, workflows, and engagement journeys directly in HubSpot and supporting tools. • Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights. • Ensure strong CRM/MAP alignment and flawless activation across Salesforce, HubSpot, and integrated tools. • Maintain high execution standards including briefs, timelines, QA, documentation, and recurring optimization cadences. • Partner with Sales Enablement to deliver targeted materials and coordinated outreach aligned to ABM and campaign initiatives. • Define and track KPIs tied to pipeline influence, account engagement, deal acceleration, conversion, and ROI. • Monitor performance using dashboards, analytics, and intent/behavioral data—delivering clear, executive-ready insights and recommendations. • Operate with a test‑and‑learn mindset: run rapid A/B tests, iterate weekly, and optimize based on real-time data. • Make data-driven recommendations for budget allocation, channel mix, and ABM/digital technology optimization. • Thrive in a builder, scrappy environment by developing creative solutions and executing quickly and effectively. • Perform other duties as assigned to support departmental and company objectives.

🎯 Requisitos

• Bachelor's Degree in Marketing, Business, or related field; or equivalent experience. • 6–8 years of progressive B2B digital marketing experience with strong emphasis on ABM and integrated campaign leadership. • Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion. • Deep understanding of enterprise buying groups, complex sales cycles, and multi‑stakeholder decision processes. • Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms. • Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization. • Strong analytical, communication, and stakeholder management skills, with executive‑ready presentation capabilities. • Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards. • Ability to travel up to 10% as business needs require • Role requires the following physical capacity: Sedentary: primarily desk/computer work • Must be legally authorized to work in United States; Elite does not provide employment sponsorship for this position.

🏖️ Benefícios

• Competitive Compensation Package ($150,000 - $175,000 base salary + variable component) • Comprehensive Healthcare Coverage (Health, Dental, Vision) • Retirement Savings Plan with an Employer Contribution • Professional Development Opportunities • Time Off • Wellness Initiatives • Employee Assistance Program • Generous Global Parental Leave • Calm, free premium subscription • Employee Discount Program