Senior Paid Media Strategist

🕒 Maio 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 - $130.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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EverCommerce

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2016

☁️ SaaS

🤝 B2B

🛍️ Comércio Eletrônico

💰 Private Equity Round em 2019-07

SaaS • B2B • eCommerce

A EverCommerce é a principal plataforma de comércio de serviços, fornecendo soluções SaaS integradas e personalizadas verticalmente para mais de 500. 000 empresas globais baseadas em serviços. Fundada em 2016, a EverCommerce oferece soluções de software que ajudam as empresas a promover seus serviços, otimizar as operações diárias e melhorar o engajamento dos clientes. A empresa se especializa em impulsionar a economia de serviços com transformação digital em vários setores, incluindo Serviços Residenciais e de Campo, Serviços de Saúde e Fitness & Bem-Estar. A tecnologia da EverCommerce visa acelerar o crescimento, melhorar as operações e aumentar a retenção para pequenas e médias empresas, transformando a maneira como elas interagem com os clientes por meio de aplicativos digitais e móveis modernos.

Descrição

• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis. • Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels. • Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis. • Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc. • Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies. • Analyze SEM performance, making recommendations and executing optimizations. • Assist in managing multiple advertising accounts. • Create reports to measure campaign performance and show ROI of efforts.

🎯 Requisitos

• 4-5+ years of paid search experience in a B2B environment • Experience managing multiple paid advertising accounts. • In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices. • Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc. • Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won. • Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies. • Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc. • Excellent data analysis skills: Excel is your best friend!

🏖️ Benefícios

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Day 1 access to a robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program