Senior Demand Generation Manager

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $150.000 - $175.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 20%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Fieldguide

11 - 50 funcionários

💼 Consultoria

🏥 Saúde

🤖 Inteligência Artificial

Consulting • Healthcare • Artificial Intelligence

Fieldguide é uma plataforma moderna de IA premiada, projetada para empresas de consultoria e auditoria. Ela ajuda a otimizar os compromissos, aumentar a eficiência e melhorar a satisfação do cliente por meio de suas análises de engajamento de ponta a ponta. A plataforma suporta vários serviços, incluindo consultoria de risco, cibersegurança e privacidade, conformidade regulatória, preparação para SOC e auditorias, auditorias de TI e auditorias financeiras. Fieldguide se integra com ferramentas de produtividade e TI populares para proporcionar uma experiência de usuário contínua, permitindo o gerenciamento automatizado de solicitações, documentos e relatórios. Confiada pelas principais empresas do setor, a Fieldguide aprimora a prática de serviços de auditoria e consultoria com inovações impulsionadas por IA que economizam tempo e melhoram as margens.

Descrição

• Own the webinar program, including thought leadership, product release, and sponsored webinars • Manage webinar content, production, promotion, registration, attendance conversion, and follow-up • Design and launch segmented nurture tracks by practice area, persona, and funnel stage • Instrument conversion before launch and evaluate program performance • Own email campaigns for content launches, product announcements, and event promotion • Manage content distribution, audience segmentation, and list strategy • Partner with the ABM lead on account-based campaign support, shared calendars, and collateral • Drive demand campaigns around Catalyst, trade shows, and field events • Own campaign reporting in weekly pipeline reviews • Track pipeline created and influenced by program against pace • Build reporting and AI-assisted monitoring for campaign performance • Use AI workflows and agentic monitoring to increase campaign output and share processes across the team

🎯 Requisitos

• 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing • Clear ownership of a pipeline number • Experience contributing to quarterly pipeline targets in the eight figures • Full-funnel thinking, including stage conversion rates, persona mapping, and leak identification • Deep hands-on experience with webinars, nurture, and email at scale • Fluency in HubSpot or a comparable marketing automation platform • Ability to build marketing automation workflows independently • Demonstrable AI practice in campaign execution • Ability to show AI workflow, inputs, and what it replaced • B2B experience • Professional services, accounting, audit, or fintech experience is a plus • B2C experience is not a fit

🏖️ Benefícios

• Equity • Competitive and holistic compensation • Equal employment opportunities and voluntary self-identification processes

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