Senior Paid Media Strategist, Meta, Google

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🕒 5 dias atrás

🌐 Estados Unidos, Canadá – Remoto

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💵 $4.000 - $5.500 / mês

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 8%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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MVR Digital

11 - 50 funcionários

Fundada em 2016

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A MVR Digital é uma agência de marketing de crescimento de performance completa que faz parceria com marcas de consumo direto e e-commerce. Eles são especializados em mídia paga, estratégia criativa, marketing por e-mail, páginas de destino/otimização de taxa de conversão (CRO) e dados & análises (incluindo atribuição), auxiliando empresas de beleza, moda, bem-estar e estilo de vida a expandirem por meio de campanhas focadas em resultados e baseadas em medições. Construída para a complexidade, a agência enfatiza sistemas sustentáveis, alta retenção de clientes e criatividade baseada em dados para impulsionar o crescimento de DTC do lançamento à expansão.

Descrição

• Own Meta and Google strategy and daily execution across accounts, including building, structuring, budget pacing, testing, and scaling • Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets • Run Meta Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality • Manage Google Search, Shopping, Performance Max, and YouTube, including asset groups, exclusions, signal inputs, and new customer acquisition settings • Own Merchant Center and feed health end to end; diagnose disapprovals, feed gaps, and Shopify sync issues • Develop and defend positions on branded spend and incrementality with clients • Decide budget allocation between Meta and Google when platforms claim the same conversions • Run structured creative testing, brief creative, critique deliverables, and connect creative performance to in-platform decisions • Support TikTok and other channels affecting assigned accounts • Lead the paid media portion of client calls, explain performance, make recommendations, and push back on requests that do not serve the client • Run 3 to 4 client accounts for premium and luxury DTC brands

🎯 Requisitos

• 5+ years of hands-on paid media at an agency or high-growth brand • Deep expertise on at least one of Meta or Google, and proven, hands-on ownership of the other; personally run both, not supervised them • Personally owned $100K+ monthly budgets with documented efficiency gains, with meaningful spend on each platform • Strong Meta fundamentals: Advantage+, CBO, signal quality, CAPI • Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting • DTC or e-commerce ownership • Premium or luxury AOV experience is a strong differentiator • GA4, Looker Studio, Shopify, and attribution fluency • Fluent, confident English and strong client communication • Comfortable managing multiple accounts in a fast-moving remote environment • Based in the US or Canada, with overlap with US time zones for client calls

🏖️ Benefícios

• Paid time off • Paid company holidays • Flexible Fridays • Remote-first collaboration • Quarterly bonus opportunities

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