Manager, Paid Search Channel

Vaga não está no LinkedIn

🕒 Março 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $113.700 - $135.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Finance of America

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💸 Finanças

🏦 Bancário

Finance • Banking

A Finance of America é uma credora hipotecária com sede nos EUA, especializada em hipotecas reversas e soluções de capital próprio para proprietários de imóveis mais velhos. A empresa oferece produtos proprietários e respaldados pelo governo (incluindo HomeSafe e HECM), linhas de crédito e empréstimos de até $4 milhões, educação para mutuários e calculadoras, bem como ferramentas para profissionais financeiros e parceiros atacadistas. É um banco hipotecário licenciado, focado em ajudar os proprietários de imóveis (geralmente com 55 anos ou mais) a acessar o capital próprio da residência para aposentadoria, melhorias na casa ou despesas de vida, enquanto fornece proteções ao consumidor e aconselhamento.

Descrição

• Responsible for the execution, management, and strategic growth of paid search efforts across Google Ads and Microsoft Ads platforms • Executes and optimizes campaigns across Google Ads and Microsoft Ads with a focus on lead generation and ROI • Builds and manages channel-specific roadmaps that align with business goals and seasonal strategies • Monitors campaign pacing daily/weekly to ensure alignment with monthly volume and budget targets • Collaborates closely with analytics teams to build dashboards, review attribution models, and develop reporting for key stakeholders • Partners with web developers and product managers to implement tracking, tagging, and landing page optimizations • Contributes to integrated campaign planning by working in close coordination with other digital channel managers • Conducts regular competitive research, keyword mining, and search query analysis to identify growth opportunities • Designs and runs structured A/B tests on copy, match types, bidding strategies, and landing pages • Leverages pivot tables and other Excel tools to manipulate data sets, uncover insights, and make informed optimizations • Stays current on search engine updates, policy changes, and emerging technologies relevant to paid search strategy

🎯 Requisitos

• Minimum 5 years of direct experience managing Google Ads and Microsoft Ads campaigns • Minimum 3 years of experience in supervising a team • Strong foundation in performance marketing with a proven record of hitting CPL, ROAS, and lead volume targets • Advanced skills in Excel, including pivot tables, v-lookups, and performance modeling • Experience working closely with analytics and product/web development teams • Ability to roadmap channel strategy and translate performance trends into actionable steps • Experience with A/B testing frameworks and campaign experimentation • Strong attention to detail and a self-motivated, results-driven attitude • Excellent communication and cross-functional collaboration skills • Experience in financial services, mortgage, or other regulated industries preferred.

🏖️ Benefícios

• health, dental, vision, life insurance • paid time-off benefits • flexible spending account • 401(k) with employer match • ESPP