Demand Generation Specialist

🕒 Março 26

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of PCNA

PCNA

1001 - 5000 funcionários

🤝 B2B

🛍️ Comércio Eletrônico

B2B • eCommerce

A PCNA é a Polyconcept North America, uma distribuidora líder de produtos promocionais e mercadorias de marca. A empresa opera um extenso catálogo online de vestuário, bolsas, itens de uso em bebidas, acessórios tecnológicos, artigos de papelaria e soluções de presente personalizadas, além de oferecer serviços como decoração, distribuição, embalagens personalizadas, lojas virtuais (Givee) e gestão de programas para distribuidores e clientes corporativos.

Descrição

• The primary goal of the Demand Generation Specialist is to drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior. • You will be responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue. • Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA • Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA • Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual, order samples, and utilize knowledge centers • Educate customer on “who is PCNA” including products, services, and how to place an order • Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities • Offer samples or other incentives to maintain engagement and interest with lead • Facilitate lead transition to customer service or inside sales rep with “order ready” customer • Document a summary of the opportunity in CRM for effective handoff

🎯 Requisitos

• Bachelor's degree preferred, high school diploma or equivalent required • 5 years’ experience in customer service, account management, business development, or related • Experience in the promotional products industry preferred • Strong written communication skills and ability to craft customer facing emails • Strong verbal communication skills both over phone and videoconferencing • High energy and enthusiasm for helping customers • Customer focus and adaptability to different personality types • Ability to multi-task, set priorities and manage time effectively • Desire to learn new technology and modern sales tools • Proficient in Salesforce • Experience with Microsoft Outlook • Experience with PowerPoint and Excel preferred • Experience with Highspot sales enablement tool preferred

🏖️ Benefícios

• Comprehensive healthcare and benefits packages including medical, vision, dental, short-term disability, and more! • Flexible scheduling • 401k Matching • Generous Paid Time Off and Holidays • PCNA Cares Share Fund – donating to teammates in times of need

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