Demand Generation Manager

🕒 Março 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of TRG Screen

TRG Screen

201 - 500 funcionários

Fundada em 1998

☁️ SaaS

💸 Finanças

🤝 B2B

💰 Private equity em 2018-12

SaaS • Finance • B2B

A TRG Screen é uma empresa de SaaS que oferece soluções de gestão de dados de mercado e de despesas com assinaturas para instituições financeiras e outras empresas. Sua plataforma aprimorada com IA e serviços gerenciados ajudam as organizações a inventariar e otimizar dados de mercado, pesquisas, softwares e despesas com assinaturas corporativas, a manter a conformidade com as bolsas de valores/fornecedores, a monitorar o uso em tempo real, a reconciliar faturas, a alocar custos e a gerar relatórios e análises acionáveis. A TRG Screen oferece módulos e serviços (Optimize Spend, ResearchMonitor, Xmon, Quest, INFOmatch e serviços gerenciados) projetados para reduzir custos de dados de mercado, minimizar riscos de conformidade e melhorar a eficiência operacional para grandes empresas orientadas por dados.

Descrição

• Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities • Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce • Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff • Brief and guide the creation of bespoke landing pages, email sequences, and webinars • Configure segments and workflows as needed (not full design or build ownership) • Coordinate geo-targeted plays and joint sales and marketing motions • Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence • Deliver clear reporting that demonstrates program ROI and informs ongoing strategy • Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behaviour • Develop pitch decks and email sequences informed by call data • Support customer marketing through nurture sequences for at-risk and expansion accounts • Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell

🎯 Requisitos

• 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs • A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it • Sales-credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences • Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform • Strong communicator with the ability to collaborate effectively with small, cross-functional teams • Fully remote-ready with a self-directed working style • Experience in financial services or data-driven B2B environments is a plus

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