Senior Director, Demand Generation

🕒 Julho 17

🏄 California – Remoto

🏄 California – Remote

💵 $176.036 - $316.865 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Experian

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1996

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

A Experian libera o poder dos dados para criar oportunidades para consumidores, empresas e a sociedade.

Descrição

• Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. • Lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. • Manage a team with direct reports and report to our Vice President, Insurance Services. • Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners. • Design structured test-and-learn frameworks for exploratory channels. • Build channel pilot plans and strategy, success criteria, and scale or kill recommendations. • Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling. • Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring. • Establish experimentation frameworks across channels.

🎯 Requisitos

• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills • Minor travel required

🏖️ Benefícios

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays