Marketing Data Analyst

🕒 Julho 8

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First Advantage

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

👥 RH Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

A First Advantage é uma fornecedora líder de software e dados globais para o mercado de tecnologia de RH. Viabilizada por tecnologia proprietária e IA, oferece serviços de verificação de antecedentes de emprego, identidade digital e verificação, APIs e produtos de monitoramento de riscos ao longo do ciclo de vida dos funcionários. A empresa enfatiza a automação e a verificação contínua de identidade, atendendo cerca de 80. 000 organizações em mais de 200 países e territórios, e mantém grandes bancos de dados proprietários (mais de um bilhão de registros). Com sede em Atlanta e de capital aberto (NASDAQ: FA), a First Advantage foca em ajudar os clientes a contratar de forma mais inteligente e integrar mais rapidamente através de software, dados e serviços.

Descrição

• Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel. • Lead the reporting and data management for Salesforce.com and HubSpot. • Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow. • Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement). • Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions. • Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.

🎯 Requisitos

• 3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing • Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases. • Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules. • Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs. • Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment. • Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement. • Excellent communication and presentation skills for interacting with all levels of leadership. • Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics. • This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement • Demonstrated ability to write and present technical concepts to non-technical stakeholders.

🏖️ Benefícios

• Professional development opportunities, such as our award-winning SOAR program • Generous Paid Time Off Program* • Volunteer Time Off (VTO) Policy to encourage involvement in philanthropic activities* • Competitive benefits (medical, dental, etc.)* • Global Employee Assistance Program (EAP) available to all team members • Opportunities to connect with colleagues across six Employee Impact Groups and participate in Employee Experience events throughout the year • Must meet hourly work requirement to be eligible