Senior Marketing Manager – North America

🕒 Agosto 20

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Flip

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2018

👥 RH Tech

☁️ SaaS

🤖 Inteligência Artificial

HR Tech • SaaS • Artificial Intelligence

A Flip é a plataforma de experiência do colaborador com IA para trabalhadores de linha de frente e sem mesa. A plataforma unifica comunicações internas, autoatendimento de RH (holerites, folgas, integração), intranet nativa em IA, fluxos de trabalho de IA e gerenciamento de identidade da linha de frente em um único aplicativo, com foco em dispositivos móveis que funciona em qualquer dispositivo — incluindo telefones compartilhados sem e-mail corporativo. A Flip inclui uma camada de IA (Inteligência Flip / Pergunte à IA), um construtor de aplicativos e integrações com ferramentas existentes (SharePoint, Teams, sistemas de RH) e tem como alvo indústrias com grandes forças de trabalho sem mesa. Clientes citados incluem Ben & Jerry's, Bosch, KFC e PENNY, demonstrando uso nos setores de varejo, serviços alimentícios, manufatura e logística.

Descrição

• Take Flip's US presence from traction to scale • Plan and own Flip's presence at US trade shows and industry events end-to-end, including venue and booth logistics, vendor and budget management, promotion, on-site execution, and post-event follow-up • Represent Flip on the ground and partner with the US Sales team on event and content priorities, lead handoff, and follow-up • Support and localize paid, email, and social digital marketing campaigns for the US market • Prioritize target accounts and build regional demand generation programs with US Sales • Track and report US marketing performance • Use AI tools across content, research, campaigns, and reporting • Build understanding of US buyer personas, regional market dynamics, competitor positioning, industry trends, and category language • Convert customer conversations, objections, win/loss insights, and pipeline feedback into messaging, enablement, campaigns, and learnings for global marketing • Establish the US marketing operating rhythm, including campaign calendars, event priorities, local content needs, agency/vendor coordination, lead follow-up processes, and repeatable reporting • Own marketing-side localization of getflip.com for the US market, including copy, proof points, calls to action, customer language, terminology, SEO/GEO keywords, and conversion recommendations • Collaborate with global web, brand, product marketing, and content teams on the US website experience • Participate as an integrated member of the Europe-based marketing team, attending recurring calls and contributing a US perspective to global campaign planning

🎯 Requisitos

• 3–5 years of experience in field marketing, content marketing, regional marketing, or a similar B2B role • Ideally experience in B2B SaaS marketing to an HR audience • Strong copywriting skills and genuine interest in localization • Working knowledge of SEO and curiosity about GEO/AI search optimization • Broader marketing exposure across digital, campaigns, and demand generation • Ability to turn market research, sales feedback, competitor insights, and customer language into US positioning, campaign ideas, localized website content, and sales enablement • Experience supporting expansion into a new region, ideally including US market entry, local demand generation, event strategy, and collaboration with a regional sales team • Ability to work independently and make decisions without daily oversight • Strong collaboration skills in a distributed, international team across time zones • Native-level US English with excellent written and spoken communication skills • Flexibility to travel regularly within the US for events and 1–2 times a year to Europe for team offsites • Comfort working in a fast-moving, early-stage market environment • Enthusiasm for using AI tools daily to write, research, and work more efficiently • Experience as the first or one of the first marketing hires in a new region/market is a plus • Experience with marketing automation and CRM tools such as HubSpot is a plus • Experience localizing content across multiple markets is a plus • Go-to-market experience in manufacturing and/or retail industries, ideally with an existing industry network, is a plus • Legally authorized to work in the US without visa sponsorship

🏖️ Benefícios

• Remote-first work with flexibility to work from home • Occasional team events, workshops, or meetings in the Berlin or Stuttgart offices with advance notice • Regular team events and culture days • Opportunity to work abroad • Relaxed working atmosphere • Opportunity to shape a young tech company's growth • Professional and personal growth opportunities