Senior Product Marketing Manager

🕒 Setembro 12

🏈 Alabama, Arizona, +32 estados a mais – Remoto

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💵 $135.000 - $145.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🗣️🇺🇸🇬🇧 Inglês obrigatório

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FMG

201 - 500 funcionários

Fundada em 2011

🛡️ Seguros

💼 Consultoria

📦 Logística

💰 Series A em 2016-08

Insurance • Consulting • Logistics

A FMG é uma plataforma de marketing abrangente, voltada especificamente para consultores financeiros e indústrias de serviços financeiros relacionados, incluindo corretoras, empresas de gestão de patrimônio e agentes de seguros. A empresa oferece um conjunto de ferramentas de marketing digital projetadas para ajudar a construir marcas, interagir com clientes e expandir negócios através de uma solução tudo-em-um. A FMG fornece ferramentas para websites, automação de marketing de conteúdo, gestão de mídias sociais e soluções de comunicação com clientes, focando em tornar o marketing de consultoria financeira mais acessível e eficaz. Conhecida por sua alta satisfação do cliente, a FMG apoia os consultores na demonstração de sua expertise e na melhoria da interação com os clientes utilizando estratégias de marketing modernas.

Descrição

• Own product positioning and messaging for target buyer personas • Partner with Product and Marketing to articulate how products solve buyer problems • Research buyers, buying behavior, and key buying criteria • Document buyer journeys and improve sales and marketing processes • Own and analyze the competitive landscape • Synthesize customer feedback from Sales, Customer Success, win/loss analysis, and product usage for Product teams • Plan and lead go-to-market launches for new products and existing-product releases • Manage cross-functional launch implementation from planning through launch • Train sales channels and create battlecards, pitch narratives, objection-handling materials, and other sales tools • Train customer support channels on products, documentation, FAQs, resources, and common customer questions • Develop demand programs supporting retention and acquisition • Track program effectiveness and report results and changes needed • Align Sales, Marketing, Product, and Customer Success on strategy, priorities, and positioning • Represent FMG innovation and supported products through speaking engagements and written work • Build messaging frameworks, launch playbooks, templates, and institutional go-to-market knowledge • Use AI tools for research, drafting, competitive synthesis, launch preparation, and AI-assisted go-to-market workflows

🎯 Requisitos

• 3+ years of product marketing experience • At least 2 years in a market-facing role delivering presentations to customers and prospects, conducting competitor analysis, and performing market research • Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams • Exceptional ROI-tracking skills and ability to prove what is working with data • Excellent written and verbal communication • Strong public speaking skills and comfort presenting to large, senior groups • Strong writing skills • Experience with collaboration and CRM tools such as Slack and HubSpot • Experience with analytics tools such as Amplitude • Experience in financial services, fintech, or marketing technology • Comfort operating in ambiguity and iterating as priorities shift • Innovation orientation and ability to scale go-to-market processes • Daily AI tool usage, effective prompting, critical evaluation of outputs, and ability to identify AI leverage in product marketing • Preferred: Bachelor's degree in business or marketing • Preferred: Pragmatic Institute Certified (PMC) III or higher • MBA is a plus

🏖️ Benefícios

• Generous paid holiday schedule, including a full week off for the Winter Holiday Shutdown • Paid time off covering vacation, sick days, parental leave, and bereavement leave • Medical insurance with $0 co-pay • Telehealth plan • Dental insurance • Vision insurance • Health Savings Account (HSA) with generous employer contributions • Flexible Spending Accounts (FSA) • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage • Company-paid Short & Long Term Disability coverage • Company-paid Employee Assistance Program (EAP) • Matching 401(k) with immediate full vesting • On Demand Pay with same-day deposit • Internet reimbursement • Gym reimbursement • Work computer equipment provided • Private and secure workspace • Employee events and FMG swag

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