Senior Product Marketing Manager, Master of Messaging, Product Whisperer, Captain of Customer Voice

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🕒 Setembro 11

🌵 Arizona – Remoto

🌵 Arizona – Remote

💵 $140.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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geekoffice

SiteLinkedInTodas as Vagas

1 - 10 funcionários

🔌 API

🛍️ Comércio Eletrônico

API • eCommerce

GeekOffice é o time que faltava para você—um parceiro de desenvolvimento de produtos digitais e engenharia. Construímos desde sites personalizados até aplicativos móveis e plataformas completas. Nossa rede de engenheiros, designers e pensadores de sistemas se integra às suas equipes para desenvolver produtos e viabilizar sua estratégia de negócios. O que você faz é importante, deixe-nos ajudá-lo a construir da melhor forma.

Descrição

• Own product marketing execution across the full RTA Fleet360 portfolio within RTA's broader marketing strategy • Serve as the hub between Product, Sales, Marketing, Customer Success, and Support • Conduct customer, market, product-usage, and competitor research to identify trends and opportunities • Refine product positioning and messaging across teams • Audit and update website content for consistent product messaging • Develop positioning and messaging for RTA partnerships and integrations • Develop and publish product demo videos, workflow videos, imagery, and other product-marketing assets • Own go-to-market execution for RTA products and features • Define launch success measures with Product • Project manage product launches, marketing strategy, tactics, deliverables, owners, timelines, and expectations • Prepare Sales, Customer Success, Support, and Marketing for launches with positioning, messaging, training, and tools • Own the expansion/upsell pipeline plan and quarterback campaigns with Demand Generation and in-product motions • Develop Sales and Customer Success enablement content, including feature pages, battlecards, talk tracks, buyer enablement, and launch materials • Drive awareness and activation of underused and retention-correlated features through release communications, in-app messaging, and usage-data-targeted adoption campaigns • Track product adoption by customer accounts and users • Own value-reinforcing customer lifecycle communications across onboarding, nurture, product updates, and renewal support • Build and scale customer proof programs, including case studies, testimonials, reviews, references, and advisory boards • Support user conferences, webinars, roadshows, training, and certification content • Address Sales and Customer Success feedback and fill buyer and customer journey gaps • Manage and track asset usage, message delivery, internal confidence, and market response • Conduct customer interviews and qualitative research • Partner with Sales on win/loss insights • Deliver continuous competitive intelligence • Use product-usage, customer, CRM, and campaign data to identify adoption opportunities, validate messaging, target segments, and measure results • Report to the Sr Manager, Marketing

🎯 Requisitos

• 10+ years of Product Marketing experience • Required experience in GovTech or Fleet Management SaaS • Demonstrated experience owning product and feature launches from go-to-market planning through organizational readiness and market execution • Hands-on experience conducting customer interviews and translating customer insight into positioning, messaging, campaigns, and enablement • Experience driving or quarterbacking expansion/upsell pipeline programs in partnership with Demand Generation, Sales, Customer Success, and Product • Strong analytical skills and experience using customer, product-usage, CRM, and market data to inform decisions and measure adoption and impact • Proficiency with CRM platforms such as HubSpot • Proficiency with call-recording/conversation-intelligence tools such as Gong • Proficiency with project-management tools such as Asana or comparable platforms • Exceptional written and verbal communication skills • Ability to turn complex product capabilities into clear, differentiated stories for multiple audiences • Proven ability to influence and drive cross-functional work without direct authority • No degree requirement; relevant experience and demonstrated capability matter most • Ability to sit or stand for extended periods • Ability to work at a computer for prolonged periods • Ability to travel approximately 15-20% based on business needs • Must not require student visa sponsorship; RTA cannot provide sponsorship • Employment may be contingent upon successful completion of a background check and other pre-employment screenings

🏖️ Benefícios

• 401(k) with 6% Safe Harbor match (100% vested day one) • Flexible PTO model built on trust and manager-approved time off • Cigna PPO and HSA medical plan options with company contributions ($780-$1,950 annually) • Garner Health HRA program: up to $1,000 individual / $2,000 family reimbursement opportunity • Wellness rewards up to $350 annually • Virtual care and mental health support resources • Company-sponsored dental, vision, EAP, life, STD, LTD, legal plan, and identity theft protection options • Additional employee perks, wellness initiatives, and discount programs • Meaningful work supporting the fleets and people who keep communities running • Occasional team meetings and events • Reasonable accommodations for qualified individuals with disabilities