GTM Manager, Media Strategy – Execution

🕒 Setembro 10

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $102.000 - $162.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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GoodRx

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2011

💼 Consultoria

🛡️ Seguros

📦 Logística

💰 $100.000.000 Private Equity Round em 2020-09

Consulting • Insurance • Logistics

A GoodRx é uma empresa que ajuda consumidores nos Estados Unidos a economizar dinheiro em seus medicamentos prescritos. Ela oferece uma plataforma que permite que os usuários comparem preços de medicamentos e encontrem os menores custos em farmácias na sua região. A GoodRx tem como objetivo tornar os medicamentos prescritos mais acessíveis para as pessoas, oferecendo descontos e cupons.

Descrição

• Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines. • Drive launch and rollout plans for new capabilities, sponsorships, and packages, identifying dependencies, risks, and decision points. • Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations. • Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials. • Turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points. • Monitor competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and GTM tactics. • Own and maintain sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and collateral processes. • Translate sponsorship capabilities, product updates, measurement approaches, and strategic positioning into clear stories for pharmaceutical brands and agencies. • Coordinate internal training sessions, launch briefings, and written follow-ups. • Identify recurring questions, objections, and enablement gaps, then prioritize updates to tools and training. • Maintain an approved source of truth for commercial materials and communicate meaningful updates to the field. • Establish feedback loops with Sales and cross-functional partners. • Capture post-launch, win/loss, customer, and field learnings and translate them into recommendations. • Create repeatable launch, enablement, RFP, and commercialization frameworks to improve speed, consistency, and scalability.

🎯 Requisitos

• A bachelor’s degree is required; business, marketing, media, healthcare, or a related field is preferred. • 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field. • Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred. • Demonstrated experience supporting product or feature launches and coordinating cross-functional GTM execution. • Experience developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement programs. • Strong understanding of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics. • Comfort working with packaging, rate cards, and commercial frameworks, with the ability to translate strategic direction into clear field guidance. • Excellent written, presentation, and verbal communication skills, with the ability to simplify complex concepts for internal and external audiences. • Strong project management, prioritization, and stakeholder-coordination skills, with the ability to drive work from strategy through launch and iteration without direct authority. • Compliance with all Company safety and security policies and procedures. • Ability to work in the United States, as the posting is designated Remote USA.

🏖️ Benefícios

• Annual cash bonuses or commission • Annual equity grants • Medical, dental, and vision insurance • 401(k) with a company match • Employee Stock Purchase Plan (ESPP) • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations for candidates with disabilities