Senior Campaign Manager

Vaga não está no LinkedIn

🕒 Junho 13

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $114.000 - $155.500 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Fortive

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 2016

🏥 Saúde

🏭 Manufatura

📦 Logística

💰 Post-IPO Equity em 2020-03

Healthcare • Manufacturing • Logistics

A Fortive é uma empresa global de tecnologia industrial que se especializa em oferecer soluções avançadas para a área da saúde, soluções operacionais inteligentes e tecnologias de precisão. Com uma equipe de 18. 000 colaboradores, a Fortive trabalha para resolver desafios técnicos complexos, promovendo operações industriais mais seguras, inteligentes e eficientes. A empresa enfatiza sustentabilidade, integridade e melhoria contínua, buscando um futuro mais forte, mais seguro e mais inteligente. A Fortive foi reconhecida como uma das empresas mais responsáveis dos Estados Unidos, demonstrando seu compromisso com impacto social e ambiental positivo.

Descrição

• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data. • Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees. • Own campaign performance metrics, including ROI, ROAS, and pipeline contribution. • Partner with regional field teams to align ABM efforts with local go-to-market strategies. • Contribute to field marketing strategy and execution, helping elevate team impact and consistency. • Support event strategy, regional activations, and sales enablement initiatives. • Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs. • Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success. • Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs. • Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders. • Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance. • Present insights and recommendations to senior leadership for continuous improvement.

🎯 Requisitos

• 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management. • Proven ABM campaign ownership. • Experience partnering directly with sales on named/target accounts. • Comfort operating across strategy and execution. • Proven experience in leading cross-functional marketing initiatives. • Strong understanding of sales intent signals, account tiering, and funnel attribution. • Excellent communication and leadership skills. • Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.