Creative Strategist

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🕒 Agosto 20

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎨 Estrategista Criativo

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Foster + Partners

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1967

💼 Consultoria

🏗️ Construção

🏠 Imobiliário

Consulting • Construction • Real Estate

Foster + Partners é uma empresa global de arquitetura e design que oferece soluções de arquitetura, planejamento urbano, design urbano e engenharia integrada para projetos comerciais, culturais, residenciais e de transporte. A prática foca em design de alta qualidade, sustentável e inovação técnica, entregando edifícios de grande porte e planos de escala urbana para incorporadores privados, instituições e clientes do setor público em todo o mundo.

Descrição

• Own end-to-end creative strategy for a portfolio of clients across paid social video and static/animation assets on Meta, TikTok, and emerging platforms • Define and evolve messaging frameworks based on consumer archetypes, customer psychology, platform behavior, trends, and performance data • Translate historical performance, testing learnings, and trends into strategic direction for video and static ads • Identify creative opportunities, gaps, and scalable angles for ongoing testing and iteration • Conduct competitive research using Magicbrief, TikTok trend trackers, Meta Ad Library, and similar tools • Align with Lifecycle, Copy, and Video teams on cross-channel messaging strategies • Analyze creative performance across client portfolios and identify patterns, learnings, and opportunities • Lead creative performance reporting in internal meetings and turn data into strategic insights and recommendations • Use reporting to inform creative direction, testing roadmaps, and messaging evolution • Partner with Lifecycle and analytics teams to align creative strategy with media performance • Serve as strategic creative lead in client relationships • Present creative strategy, messaging decisions, performance insights, and recommendations to clients • Guide clients through the rationale behind creative direction, testing approaches, and iteration plans • Balance brand goals with performance realities as a trusted strategic partner • Manage and mentor junior strategists, editors, and graphic designers • Provide strategic feedback to align creative execution with overarching strategy • Collaborate with the Creator Manager on on-brand, on-message, strategically aligned creator content • Partner with Lifecycle, brand, and creative leadership across strategy, execution, and performance • Collaborate with design and video teams to ensure visuals align with strategy and messaging • Lead QA for creative assets, reviewing layout, copy placement, specifications, and brand consistency • Manage client approvals and incorporate feedback while maintaining project momentum • Present weekly client reports on creative strategy, upcoming campaigns, testing insights, and performance trends

🎯 Requisitos

• 3–5 years in paid social creative strategy, performance marketing, or brand strategy — agency side preferred • Demonstrated experience building messaging frameworks and creative direction for video and static/animation ads on Meta and TikTok • Experience working with performance data to inform creative decisions • Some exposure to client-facing work, including presenting strategy, fielding feedback, and managing approvals • Ability to translate performance data and testing learnings into clear creative direction • Understanding of consumer psychology, archetypes, and platform-specific behavior • Comfort identifying creative gaps and scalable angles from competitive research • Working knowledge of Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intelligence tool • Strong presentation skills and ability to explain the rationale behind creative decisions • Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams • Comfortable giving structured feedback to editors/designers on creative execution against strategy • Some experience mentoring or giving direction to junior team members; full people management not required • Ability to manage QA and creative approvals with attention to brand consistency and platform specifications