Performance Marketing Manager

Vaga não está no LinkedIn

🕒 Julho 23

🐊 Florida – Remoto

🐊 Florida – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 21%

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Frida

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2014

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

Healthcare • Food & Beverage • Consulting

A Frida é uma empresa focada em fornecer produtos inovadores de saúde e bem-estar principalmente para pais de primeira viagem e futuros pais. Seus produtos incluem marcas como Frida Baby, Frida Mom e Frida Fertility, que atendem às necessidades de bebês, mães e aqueles que estão tentando conceber, respectivamente. Conhecida por soluções únicas, como o NoseFrida SnotSucker, a Frida visa tornar a criação dos filhos mais gerenciável com ferramentas práticas, como kits de recuperação pós-parto, essenciais de apoio à gravidez e auxiliares de fertilidade. A missão da Frida gira em torno de preparar os pais para as realidades da paternidade com produtos simples, mas eficazes.

Descrição

• Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting • Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends • Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets • Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations • Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces • Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events • Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization • Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders • Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

🎯 Requisitos

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display • Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU) • Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes • Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus • Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs • Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC) • Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results • Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail • Experience in baby brands or CPG is a plus • Ability to work in a fast-paced environment in which requirements & priorities constantly change • Excellent written and verbal communication • Consumer obsessed and possess strong consumer understanding • Excellent communicator with strong written, verbal, and presentation skills • Ability to manage multiple projects at once and strong organizational skills • Proactive; can operate autonomously, but also collaboratively as part of a team

🏖️ Benefícios

• Comprehensive medical, vision, and dental plan options • Employer paid life insurance • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more • FSA & HSA • 401k matching up to 4% with immediate vesting • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off! • Pregnancy and parental leave • Weekly wellness programming in-office • Dog friendly office - feel free to bring your best buddy with you to work! • Learning & development opportunities for professional and personal growth • Company-wide events & outings

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