Integrated Marketing Manager

🕒 Maio 14

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Fullsteam

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💳 Fintech

☁️ SaaS

🤝 B2B

Fintech • SaaS • B2B

Fullsteam é um provedor líder em tecnologia de pagamentos moderna e escalável, integrada com software vertical para oferecer recursos específicos da indústria e sistemas de gestão empresarial completos. Oferece infraestrutura e tecnologia essenciais, capacitando uma ampla gama de indústrias de nicho como automotiva, saúde, recreação e auto armazenamento. A tecnologia de pagamentos na nuvem da Fullsteam é projetada para uma integração segura e perfeita com outros softwares verticais, transformando a maneira como diversas indústrias conduzem seus negócios. A empresa também oferece software de gestão de membros e eventos para organizações sem fins lucrativos, bem como soluções ERP para mercados B2B.

Descrição

• Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events. • Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis. • Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth. • Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up. • Manage and support event marketing efforts, including field events, trade shows, and hosted experiences. • Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets. • Coordinate with external agencies and internal shared services (e.g., design, paid media, marketing ops) to deliver campaigns on time and on budget. • Track, analyze, and report on campaign performance, using insights to continuously improve results. • Support marketing operations workflows, including campaign setup, lead routing, and CRM hygiene. • Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments.

🎯 Requisitos

• 4–5+ years of experience in B2B marketing, demand generation, or campaign management. • Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events). • Experience working with Sales Development teams and supporting lead generation or pipeline goals. • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo). • Strong project management skills with the ability to manage multiple campaigns simultaneously. • Experience tracking and reporting on campaign performance using data to inform decisions. • Excellent communication and collaboration skills, with the ability to work cross-functionally. • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

🏖️ Benefícios

• Inclusive workplace that values diversity of thought, experience, and background. • Fullsteam is an Equal Opportunity/Affirmative Action employer. • All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.