Field Marketing Manager

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Cornerstone Capital Bank

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏦 Bancário

💸 Finanças

Banking • Finance

O Cornerstone Capital Bank é um banco nacional focado na comunidade, formado pela fusão do Cornerstone Home Lending e Roscoe Bank, que oferece originação e serviços de hipotecas, banco pessoal e comercial, e serviços institucionais de tesouraria e liquidez. O banco enfatiza o atendimento ao cliente, estabilidade e conveniência digital, oferecendo contas de depósito sem taxas, acesso a caixas eletrônicos nacionais, transferências via wire e ACH, e integração com bancarização móvel, além de suporte financeiro personalizado e individualizado. Atende consumidores, empresas e outras instituições financeiras com uma ampla gama de produtos bancários e de empréstimos imobiliários.

Descrição

• Serve as the go-to resource for Loan Officers seeking marketing support, helping resolve issues, provide guidance, and drive adoption of marketing platforms and strategies. • Train and support Loan Officers on the use of marketing tools and systems (including but not limited to: Mortgage Coach, MMI, CRM, review automation tools, email automation, social media platforms, video messaging tools). • Ensure marketing consistency at scale by maintaining a unified field strategy; developing scalable assets, and providing training to minimize regional disparities and empower Loan Officers with compliant, high-impact marketing tools. • Develop and manage nurture campaigns and marketing collateral to support Loan Officers in building relationships with key referral partners, including but not limited to: Realtors, Financial Advisors and Builders. • Collaborate with individual originators to tailor marketing approaches to their market, partner base, and production goals. • Act as a strategic liaison between production teams and the marketing team, ensuring the delivery of relevant, high-performing materials by integrating boots-on-ground feedback into campaign planning and sales enablement initiative. • Create and manage Field Marketing roadmaps and project plans, translating strategic initiatives into actionable timelines, milestones, and workflows for the field marketing team and cross-functional partners. • Regularly engage with branches and regional sales leaders to ensure marketing alignment, gather insights, and proactively identify marketing opportunities. • Monitor marketing tool utilization, adoption rates, and campaign performance; generate insights to improve usage and effectiveness. • Define and track key performance indicators (KPIs) for field marketing initiatives; prepare regular reports and dashboards for senior management. • Oversee and continuously improve the Field Marketing Monday.com project management system, cleaning up existing boards, standardizing workflows, and ensuring consistent use to support planning, prioritization, and reporting. • Serve as the manager for Field Marketing Coordinators and/or Project Coordinators, overseeing execution, providing professional development, and ensuring alignment with field marketing strategy and service excellence. • Recruit, train, and manage field marketing staff as needed; assessing team performance and providing ongoing coaching. • Lead marketing initiatives with sales teams in the field; branch visits, presentations, and coordination of a collective strategy.

🎯 Requisitos

• Degree in Marketing related field preferred • Minimum 3+ years Field experience in Mortgage industry required • Proven ability to lead marketing initiatives in a fast-paced, relationship-driven environment • Strong understanding of builder promotions, financing scenarios such as forward commitments, joint ventures (JV) and affiliated business arrangement (ABA) • Experience and understanding of builder needs, go-to-market strategies and customer experience in the mortgage & new home construction industry • Possess strong working knowledge of builder programs including forward commitments, rate reduction programs, incentive structures, and required disclaimers. • Exceptional communication, project management, and problem-solving skills • Experience with field onboarding and training • Creativity and initiative to develop engagement strategies for clients.

🏖️ Benefícios

• Competitive salary • Full benefits package • Performance-based bonus