Growth Marketing Manager

Vaga não está no LinkedIn

🕒 Julho 29

🗽 New York – Remoto

🗽 New York – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

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Future U Podcast

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📚 Educação

📱 Mídia

Education • Media

O Future U Podcast é um podcast apresentado por Jeff Selingo e Michael Horn, focado no futuro da educação superior. O podcast explora o que vem a seguir para a educação superior através de discussões perspicazes com líderes de pensamento e formadores de opinião na área. Future U aborda uma ampla gama de tópicos críticos para faculdades e universidades, como integração tecnológica, inovação e liderança universitária, preparação dos estudantes e o enfrentamento de desafios de matrícula. Jeff Selingo é um autor best-seller do New York Times e estrategista em educação superior, enquanto Michael Horn é um especialista em inovação disruptiva e transformação educacional. Novos episódios são lançados a cada duas terças-feiras, fornecendo comentários sobre questões pertinentes enfrentadas pela educação superior hoje.

Descrição

• Build and execute multi-channel plays that drive top-of-funnel pipeline — outbound sequences, use-case campaigns, event follow-up, LinkedIn ads, and more • Develop, test, and iterate on plays and messaging for different higher ed personas and use cases — financial aid, advising, student services, and more • Own content marketing initiatives — blog posts, thought leadership pieces, case studies, webinar content, and social media narratives that position CollegeVine as a category leader in higher ed AI • Build and manage outreach and experimentation infrastructure using AI tools • Track performance across plays, campaigns, and content — synthesize what's working and bring data-backed recommendations to the team • Collaborate with Sales to ensure plays convert, content supports the sales cycle, and feedback loops stay tight • Develop and maintain a content calendar aligned to campaign themes, product launches, and seasonal higher ed cycles • Contribute to content that supports plays — short-form copy, email sequences, landing pages, one-pagers, and longer-form assets

🎯 Requisitos

• 4+ years of experience in growth marketing, content marketing, demand generation, or a GTM-focused role at a B2B startup • Proven track record of building and executing strategies that drive measurable pipeline — not just traffic • Strong executor that can move fast, follow through, and take ownership over outcomes • Analytical mindset with a love for testing and experimentation, letting data guide iteration • Solid marketing fundamentals: audience segmentation, positioning, and an instinct for what makes a message land • Excited to build with AI tools and eager to push what's possible with them • Self-directed and resourceful — doesn't need a perfect playbook to get started and thrives in ambiguity • Motivated by business outcomes, caring about pipeline and closed deals in addition to clicks and opens

🏖️ Benefícios

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events