Customer Life Cycle Growth Manager

🕒 Julho 29

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Yourgi Pet

Yourgi Pet

51 - 200 funcionários

🏥 Saúde

🍽️ Alimentos e Bebidas

💼 Consultoria

Healthcare • Food & Beverage • Consulting

Yourgi Pet é uma plataforma de cuidados para animais de estimação voltada para o consumidor, que conecta os donos de pets a uma rede verificada de cuidadores e locais de atendimento para serviços como hospedagem, creche, passeios com cães, banho e tosa, atendimento veterinário e treinamento. A empresa oferece um aplicativo e sistema de reservas online, profissionais com antecedentes verificados, agendamento 24/7, busca por localização, monitoramento por webcam e um programa de recompensas para simplificar o agendamento e gerenciamento dos cuidados dos pets em várias localidades nos EUA.

Descrição

• Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals. • Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV). • Partner with Product to deliver dynamic, value-driven experiences—utilizing AI-driven content, localized updates, and targeted provider matches. • Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition.

🎯 Requisitos

• 3-5+ years in lifecycle marketing, CRM, or retention marketing — ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI. • Proven track record improving a specific retention metric — repeat purchase/booking rate, churn reduction, LTV expansion, etc. • Hands-on platform ownership — not just "used a CRM" but built and owned the segmentation logic, journey architecture, and send calendar independently. • Comfort operating with ambiguity in an early-stage/startup environment — Yourgi is 5 markets in, still building infrastructure, experience advocating for investments is a must • Two-sided marketplace experience (nice-to-have, not required) — understanding that you're building trust with both pet parents and Yourgi Pros is a meaningfully different skill than single-sided consumer lifecycle work. • Lifecycle marketing platform expertise (Klaviyo, Braze, Iterable, or similar) — hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends. • Retention and cohort analytics — comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team. • Behavioral segmentation & personalization — experience using customer data (booking history, engagement signals) to trigger relevant, timely comms rather than blanket promotions. • Referral and loyalty program design — knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal.

🏖️ Benefícios

• Health, vision, dental, long & short-term disability, and life insurance • A startup mentality company with stable private equity funding • 401k match • Pet care discounts • Flexible time off • Parental leave • Opportunity to grow your career with a network of like-minded professionals

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