Senior Growth Marketing Lead – Engagement

🕒 Julho 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $196.000 - $245.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Airbnb

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2007

✈️ Turismo

📦 Logística

🛍️ Comércio Eletrônico

💰 Post-IPO Equity em 2020-12

Travel • Logistics • eCommerce

O Airbnb é um marketplace online global que conecta pessoas em busca de hospedagem a anfitriões que oferecem opções de estadia únicas e diversas, muitas vezes em propriedades residenciais. Os usuários podem reservar espaços que vão de apartamentos de um quarto a casas inteiras e hotéis boutique. O Airbnb também oferece Experiências, permitindo que hóspedes reservem atividades oferecidas por moradores locais, proporcionando uma experiência de viagem autêntica.

Descrição

• Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push. • Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns. • Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance. • Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations. • Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability. • Utilize performance insights to create recommendations and improvements to the lifecycle strategy. Present recommendations to key cross-functional stakeholders and executives. • Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement. • Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements. • Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels. • Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.

🎯 Requisitos

• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work. • 9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing • Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution. • Work autonomously, learning tools and systems quickly and proactively moving work forward. • Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment. • Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership. • Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization. • Ability to balance growth objectives with customer experience and brand considerations. • Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities. • A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

🏖️ Benefícios

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.