Growth Marketing Manager, B2B

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🕒 Julho 28

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Yellow Card App

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💳 Fintech

💸 Finanças

💰 $40.000.000 Series B em 2022-09

Fintech • Payments • Finance

O Yellow Card App é uma fintech pan-africana operando em 20 países. É o maior e primeiro canal de conexão e retirada de Stablecoin licenciado no continente africano, oferecendo soluções seguras e econômicas para empresas comprarem e venderem Stablecoins como USDT, USDC e PYUSD usando moeda local. A plataforma facilita transações sem fronteiras e pagamentos empresariais através de sua API de Pagamentos e Widget, visando empresas de todos os tamanhos. O Yellow Card garante operações financeiras seguras e tranquilas em toda a África, com ênfase em ativos digitais e integração com dinheiro móvel.

Descrição

• Own paid acquisition: Plan, run, and optimize paid search, paid social, and display/retargeting across our B2B channels. • Own execution of our ABM program against named target accounts across new verticals. • Design and run an outbound motion in partnership with sales: sequencing, messaging, list-building, and the tooling behind it. • Own and grow the supporting demand channels: lifecycle and nurture email, webinars and event follow-up, partner and referral-driven inbound, and landing-page and conversion optimization. • Own the funnel metrics end to end, in partnership with marketing operations: cost per lead, cost per MQL, conversion rates by stage and channel, and contribution to pipeline and revenue.

🎯 Requisitos

• Around 4 to 6 years in B2B demand generation, growth, or performance marketing, with direct hands-on ownership of paid channels. • Track record of generating qualified pipeline through paid and owned channels, with a clear handle on cost per lead and return on spend. • Practical experience running or building an ABM program against named accounts, including coordinating with sales on target lists and plays. • Comfortable with outbound: you understand sequencing, messaging, and the tools that power it, and can partner with sales to run it. • Strong analytical instincts and fluent in funnel metrics. • Comfortable in a CRM (Salesforce a plus) and reporting tools. • Self-directed operator who can own a number and execute with minimal oversight in a fast-moving environment.

🏖️ Benefícios

• Impactful and Purposeful Work: You will be helping to drive financial inclusion across Africa. • Remote-First Flexibility: We embrace a fully remote work environment. • Global & Diverse Team: You will have the opportunity to work with talented professionals from 25+ countries across the world, in a multicultural and collaborative environment. • Learning & Development: Access to resources, support, and autonomy to grow professionally. • Mental Health Support Services: Your mental well-being matters to us. • Competitive compensation and meaningful health coverage, and all full-time employees are participants in our stock option plan.