Senior Growth Marketing Lead

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🕒 Julho 28

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World Vision USA

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1950

🤲 Filantropia

🤝 Sem Fins Lucrativos

Charity • Non-profit

A World Vision USA é uma organização humanitária cristã sem fins lucrativos que faz parcerias com doadores, igrejas e comunidades para ajudar crianças, famílias e comunidades a superar a pobreza e crises. Por meio de patrocínios de crianças e programas direcionados, a World Vision oferece assistência em desastres, água potável, alimentação e intervenções de saúde, proteção infantil e desenvolvimento comunitário em todo o mundo. A organização enfatiza o serviço baseado na fé, transparência financeira e responsabilidade (observando que 86% das despesas operacionais foram destinadas a programas em 2025). É uma organização 501(c)(3) dos EUA e é avaliada por analistas de ONGs terceirizados.

Descrição

• Lead offer and program design (eligibility rules, pricing/ask arrays, positioning, sequencing, and channel orchestration) and drives a disciplined test-and-learn roadmap with incrementality measurement. • Partner with Planned Giving stakeholders to drive marketing strategy and vendor execution that grows Planned Giving pipeline through direct response programs, with agency management responsibilities. • Integrate Planned Giving into other segments and communications. • Develop and integrate donor journey map and donor insights (may deploy market/donor research). • Embed extensions into lifecycle journeys by partnering with Sponsor Experience, Retention, Acquisition/Onboarding, Planned Giving, and Product and channel teams to integrate prompts, content, and decisioning into key moments and channels. • Partner with Sr. Channel Campaign Manager to oversee Sponsorship extension execution and Planned Giving cross-sell programs, including annual planning, audience strategy, market/donor research, creative strategy, production calendars, and vendor/agency management. • Build and govern an experimentation roadmap for extensions (offer, creative, audience, timing, channel mix), partnering with Analytics to design tests, define control groups, and measure incrementality, ROI, and long-term retention impact. • Define and monitor extension performance metrics (incremental revenue vs. control, average gift/LTV lift, retention impact, response rate, average gift, ROI) and translate insights into prioritization and scaled improvements. • Partner with Legal/Compliance, Finance/FP&A, Support/Service, and Brand governance to steward donor trust, safeguarding-aligned communication, and operational readiness for all extension and planned giving programs. • Work collaboratively with team members when assigned to work as part of a team. • Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. • 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes. • Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management). • Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders. • Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market. • Work Authorization: Must be authorized to work in the U.S.A for any employer.