Director of Brand and Marketing Strategy

Vaga não está no LinkedIn

🕒 Outubro 6

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $350.000 - $375.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Google Fiber

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2010

📡 Telecomunicações

Telecommunications • Internet

Google Fiber é um provedor de serviços de internet de alta velocidade e uma subsidiária da Alphabet Inc. , oferecendo serviços de comunicação por fibra óptica para áreas selecionadas nos Estados Unidos. Como parte integral do conjunto de produtos e serviços do Google, o Google Fiber tem como objetivo fornecer conexões de internet rápidas e confiáveis para aprimorar a experiência do usuário em plataformas digitais.

Descrição

• Lead the Brand organization and architect brand, growth and communications strategies • Lead a multidisciplinary team to operationalize brand initiatives across the organization • Craft and evolve gFiber’s brand narrative and visual identity system • Ensure the brand story is delivered across customer communications, website, e-commerce, digital platforms, sales, direct mail and email • Guide strategists, analysts, lawyers and communications specialists in developing marketing and competitive claims • Direct creative production across video, digital, out-of-home and direct mail, managing budgets, internal teams and vendors • Advise on media planning, media mix and sponsorships • Establish brand governance and safeguard strategic consistency • Manage press, public relations, social media and influencer channels • Execute marketing plans to drive residential and commercial customer growth • Determine go-to-market strategies for existing, expansion and innovative product markets • Direct enterprise growth strategies and product roadmaps using consumer research, insights and data • Oversee product marketing, positioning, messaging and commercialization strategies • Drive awareness and consideration in incumbent, acquired and expansion markets • Evolve and execute quantitative and qualitative brand and consumer insights research • Drive innovation and growth impact through social media • Establish internal and external influencer strategy • Support digital-first brand principles and the gFiber App • Build organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy • Lead press, public relations and executive communication strategies • Develop high-stakes communications, presentations and creative assets while mitigating risks and identifying exposure opportunities • Lead a cross-functional communications task force • Increase productivity and efficiency across production, agency and spending categories • Align Marketing, Product, Finance, Engineering and Legal on brand and communication initiatives • Lead a team of 20+ employed and contracted marketing professionals and multiple agencies • Report to the Chief Growth Officer and engage directly with the CEO, COO and Chief Product and Technology Officers

🎯 Requisitos

• Bachelor’s degree or equivalent practical experience • 10 years of progressive leadership experience in brand strategy, product marketing, growth marketing, communications or a related field for a consumer product, B2C technology or B2C telecommunications company • Demonstrated ability to drive consensus and execute complex programs in a highly ambiguous, fast-moving environment • Demonstrated experience operating at an executive level, with a track record of driving strategic outcomes through direct engagement with C-suite leadership • MBA or a Master’s degree in a related field preferred • 7 years marketing experience in a consumer enterprise with a recurring revenue business model preferred • Business line leadership with a proven track record of customer growth or P&L responsibility preferred • Demonstrated fluency in digital marketing preferred • Experience in consumer product positioning, marketing, and/or packaging preferred • Experience in both B2C and B2B environments preferred • Prefer candidate who lives in one of gFiber serviceable metro areas

🏖️ Benefícios

• Bonus • Benefits • Equal opportunity employment • Accessible, inclusive workplace • Applicant accommodations and confidential accommodations support