Senior Paid Search Strategist

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🕒 Setembro 5

⛰️ Colorado – Remoto

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💵 $69.700 - $87.125 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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GDS Group

501 - 1000 funcionários

Fundada em 1993

💼 Consultoria

📣 Marketing

📱 Mídia

Consulting • Marketing • Media

A GDS Group é uma empresa especializada em oferecer soluções de transformação empresarial e crescimento de pipeline para marcas globais líderes. Eles promovem experiências imersivas, cúpulas digitais e físicas, e oportunidades únicas de networking que conectam executivos seniores a fornecedores de soluções tecnológicas. A GDS Group se orgulha das altas taxas de conversão de suas experiências em eventos e fornece insights valiosos em tempo real por meio de vários canais, como artigos e podcasts. Através da GDS Studios, a empresa também oferece serviços de criação de conteúdo para maximizar orçamentos de marketing e oferecer retornos mensuráveis. Com foco em tecnologia e inovação, a GDS Group ajuda empresas como Twilio, Payhawk e outras a alcançar um crescimento significativo de pipeline e ROI.

Descrição

• Optimize account-specific KPIs and goals, including conversions, CPCs, CTR, and conversion rate, to increase client and partner ROI • Update and align paid search strategies with emerging best practices • Build paid search campaigns across varied industries, including campaign structure, ad copy, keyword selection, and other campaign inputs • Communicate and recommend strategic plans to client teams • Collaborate with paid search, account management, and other internal agency teams • Pull reports and provide campaign recommendations to internal managers • Assist the Paid Media Manager and Senior Director of Paid Media with process documentation • Foster relationships and opportunities with vendor partners, including Google

🎯 Requisitos

• 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns • 4+ years experience at a digital marketing agency • Google Certifications – Ads & YouTube/Video • Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads) • Subject matter expert in best practices, market trends, competitive insights, cross-channel digital marketing touchpoints, and industry changes • Strong ad copy writing skills across multiple industries • Ability to analyze and interpret data to optimize marketing ROI and performance • Highly skilled in Microsoft Excel, Word, and PowerPoint • Ability to create pivot tables, create daily spend trackers, and analyze large sets of data • Excellent communication and presentation skills • Strong organizational and project management skills • Ability to work independently and as part of a team • Proactive, solutions-oriented professional • Must be available to work during Mountain Standard Time (MST) business hours

🏖️ Benefícios

• Discretionary annual bonus based on individual and company performance • Retirement plan • Life and disability insurance • Health insurance • Dental insurance • Vision plans • Flexible spending accounts • 15 paid vacation days • 2 paid personal days • 9 paid holidays • 40 hours of paid sick leave • Parental leave • Employee stock purchase plan • Open door policy • Upward mobility • Great benefits

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