Marketing Campaigns Manager

🕒 Março 18

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $85.000 - $105.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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GenScript

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2002

🧬 Biotecnologia

⚕️ Seguro de Saúde

🔬 Ciência

Biotechnology • Healthcare Insurance • Science

A GenScript é uma empresa líder em biotecnologia que oferece uma ampla gama de serviços de síntese de genes, produção de proteínas e edição de genes CRISPR. Comprometida com soluções de alta qualidade e confiabilidade, a GenScript atende mais de 225. 100 clientes globais e possui um extenso portfólio de patentes. A empresa visa aprimorar a pesquisa e desenvolvimento nas ciências da vida, fornecendo produtos e serviços inovadores em áreas como biologia molecular, síntese de peptídeos e desenvolvimento de anticorpos.

Descrição

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns. • Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods. • Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies. • Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points. • Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials. • Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions. • Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

🎯 Requisitos

• Bachelor’s degree or above, major is not limited. • 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution. • Educational background or work experience in biomedical/biotechnology industry is preferred. • Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies. • Experience in planning and implementing large-scale online/offline activities is preferred. • Strong market insight, analytical ability and strategic thinking. • Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness. • Ability to juggle multiple objectives, projects and tasks and deliver within deadlines. • Fluent spoken English, excellent reading and writing skills are required.