Channel Marketing Manager

🕒 Julho 30

🌐 México, Argentina, +3 outros países – Remoto

🇲🇽 México – Remoto 🇦🇷 Argentina – Remoto 🇨🇱 Chile – Remoto 🇨🇴 Colômbia – Remoto 🇵🇪 Peru – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 11%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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GEOTAB

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2000

📦 Logística

🏭 Manufatura

💼 Consultoria

Logistics • Manufacturing • Consulting

A Geotab é líder global em telemática comercial, unindo paixão, criatividade e inovação. É dedicada a impulsionar a tecnologia, capacitar empresas e tornar as estradas mais seguras para todos. A Geotab promove um ambiente de trabalho dinâmico, oferecendo um modelo híbrido flexível que combina os benefícios do trabalho no escritório e remoto. A empresa é comprometida com o desenvolvimento de talentos por meio de diversos programas, bolsas e estágios, refletindo seu investimento na próxima geração. A Geotab aparece com destaque em diversos prêmios e veículos de mídia, reforçando seu papel como uma das principais referências do setor.

Descrição

• Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. • Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives. • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs. • Communicate internally the needs of the channel to help influence decision making. • Identify and develop required marketing assets to support marketing strategy and promote joint offerings. • Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Track, measure and report marketing program success. • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. • Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements. • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.

🎯 Requisitos

• Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts. • Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field. • Equivalent combination of education and/or work experience in a related field may be substituted. • Ability to devise effective channel strategies aligned with overall marketing and business objectives, considering target audience, market trends, and competitive landscape; disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies; strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments. • Skill in building and maintaining strong relationships with channel partners to drive mutual growth and achieve sales targets. • Proficiency in developing comprehensive marketing plans tailored for different channels, including promotions, advertising campaigns, incentives, and sales support materials; demonstrated experience executing on plans driving cross-channel portfolio growth through scalable marketing strategy. • Deep understanding of the Geotab products or services being marketed, including features, benefits, competitive advantages, and target customer segments. • Ability to leverage market research, competitive analysis to identify channel opportunities, trends, and potential challenges. • Skill in analyzing marketing data, such as sales figures, ROI, and channel performance metrics, to evaluate the effectiveness of marketing initiatives and optimize future strategies. • Capability to provide training, resources, and support to channel partners to enhance their understanding of products/services and improve their sales effectiveness. • Understanding of brand guidelines and ability to ensure consistent brand messaging and positioning across all channel marketing activities. • Strong interpersonal and communication skills to effectively collaborate with internal teams (e.g., sales, product development, marketing) and external partners to align channel marketing activities with overall business goals; experience influencing price, distribution and merchandising placement across functions and levels as well as launching rewards/recognition/spiff programs. • Experience in developing and managing channel marketing budgets, allocating resources effectively, and maximizing ROI. • Ability to adapt to changing market conditions and develop creative solutions to address channel-specific challenges or opportunities; ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment. • Skill in managing multiple projects simultaneously, setting priorities, and meeting deadlines in a fast-paced environment.

🏖️ Benefícios

• Flex working arrangements • Home office reimbursement program • Baby bonus & parental leave top up program • Online learning and networking opportunities • Electric vehicle purchase incentive program • Competitive medical and dental benefits • Retirement savings program