Campaign Marketing Manager

🕒 Setembro 25

🎸 Tennessee – Remoto

infoinfo

💵 $70.000 - $95.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Built

201 - 500 funcionários

🏗️ Construção

💼 Consultoria

📦 Logística

Construction • Consulting • Logistics

A Built é uma empresa especializada em fornecer uma plataforma em nuvem para financiamento e gestão de projetos de construção. Seus serviços incluem administração de empréstimos para construção, gestão de ativos e portfólios, finanças de projetos e gestão de pagamentos. A Built otimiza a gestão de empréstimos para construção com ferramentas para gerenciamento de saques e orçamentos, inspeções de saque e mitigação de riscos. A plataforma integra-se ao QuickBooks® Online para ajudar a gerenciar orçamentos, faturas, rastreamento de conformidade e pagamentos, facilitando a eficiência e precisão nos projetos de construção. Com foco na centralização e melhoria de fluxos de trabalho, a Built atende credores, empreiteiros e profissionais do setor imobiliário, visando aprimorar a gestão financeira da construção.

Descrição

• Translate business strategy, customer needs, and growth goals into a focused campaign roadmap • Identify high-value audiences, use cases, buying moments, and growth opportunities • Build campaign briefs defining audience, objective, insight, messaging, creative direction, channels, offers, and success measures • Set campaign success measures, including qualified pipeline, engagement, adoption, and expansion indicators • Create integrated campaign concepts for Owners, Developers, and General Contractors • Develop messaging and content direction addressing customer pain points, outcomes, and in-market intent • Unify paid, owned, field, sales, and customer touchpoints into cohesive campaigns • Partner with Creative, Content, Growth, GTM Engineering, Events and ABM, Communications, Enablement, Sales, Product, and central marketing teams • Align priority segments, accounts, and campaign goals with pipeline plans • Build audiences, activate campaigns, test hypotheses, and optimize performance with GTM Engineers • Enable customer-facing teams to carry campaign stories into customer conversations and adoption motions • Test and improve audience, message, creative, offer, and channel mix using performance results • Monitor market, target accounts, customer conversations, competitive landscape, product releases, and intent signals • Establish a campaign roadmap, launch integrated campaigns, build repeatable optimization processes, and contribute to pipeline, product adoption, and expansion goals

🎯 Requisitos

• 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles • Demonstrated ability to build and execute multi-channel campaigns that drive measurable business results • Strong creative instincts and ability to turn customer insight into clear campaign ideas, messaging, and content direction • Comfort using performance data to evaluate campaign results, diagnose what is working, and recommend clear next steps • Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams • Strong project management skills and ability to bring multiple contributors together around a clear plan • Experience in construction, real estate, financial services, or vertical SaaS is a plus

🏖️ Benefícios

• Equity in the form of stock options • Market-current medical, dental and vision coverage • Unlimited PTO policy / uncapped vacation [US ONLY] • Competitive benefits • Learning Grant program for ongoing professional development • 401k with match and expedited vesting [US ONLY] • Company gatherings, such as Connect Week • Reasonable accommodations for qualified individuals with disabilities

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