Email & SMS Marketing Strategist

🕒 Setembro 25

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

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Lifeway Christian Resources

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1891

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Lifeway Christian Resources é um dos principais fornecedores de recursos cristãos, incluindo Bíblias, livros, materiais para igrejas e mídias digitais adaptadas às necessidades ministeriais. Eles oferecem uma ampla seleção de estudos bíblicos, materiais educacionais e recursos de adoração especificamente projetados para igrejas, famílias e indivíduos, com o objetivo de apoiar a missão da igreja de discipulado e envolvimento comunitário.

Descrição

• Live out Lifeway’s mission and values, showing commitment to Kingdom work • Strategize, build, and launch end-to-end email and SMS campaigns from concept through deployment • Ensure on-brand execution, regulatory compliance, and consistent list hygiene • Develop and maintain responsive email templates using HTML and CSS • Create mobile-friendly, dynamic designs that support advanced audience segmentation • Monitor and analyze open rates, click-through rates, and opt-out rates • Implement A/B testing across subject lines, messaging, and layouts • Build and maintain audience segments based on subscriber behavior and demographics • Serve as the primary contact for email and SMS campaign needs • Partner with content, design, and marketing teams to align messaging with organizational goals • Manage campaign timelines, assets, and cross-functional deliverables to hit milestones and KPIs • Stay current on digital marketing trends, platform updates, and industry best practices • Support direct mail integration, social media integrations, and data management efforts • Travel 2–4 times per year, typically overnight, for team gatherings

🎯 Requisitos

• Bachelor's degree in Marketing, Communications, or a related field, required • 5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive • Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings • Proficiency in HTML and CSS for building and troubleshooting responsive, mobile-friendly email templates • Strong audience segmentation and data analysis skills using subscriber behavior and demographics • Demonstrated ability to plan and execute A/B tests and interpret results • Proven project management skills coordinating multi-layered campaigns across cross-functional teams • Strong written and verbal communication skills, including presenting to senior-level stakeholders • Working knowledge of CAN-SPAM, TCPA, and GDPR • Actively involved in an evangelical Christian church • Preferred: experience with Salesforce Marketing Cloud advanced features including Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect • Preferred: familiarity with analytics and reporting tools, marketing automation platforms, and testing technologies • Preferred: exposure to JavaScript for advanced campaign development and dynamic content • Preferred: experience managing direct mail and social media platform integrations

🏖️ Benefícios

• Strong Work from Anywhere (WFA) culture with autonomy and flexibility with work hours • Equipment and resources for a productive and ergonomic workspace • Travel provided for key team gatherings for remote-based team members • Healthcare benefits • Vacation and sick time • Holiday pay • Care days • 401(k) plan • Maternity and parental leave • Adoption assistance • Mission trip time • All-team meetings several times per year