Lifecycle Marketing Manager

🕒 Setembro 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Scenthound

SiteLinkedInTodas as Vagas

11 - 50 funcionários

👥 B2C

🧘 Bem-estar

🔥 Investimento no último ano

💰 Private equity em 2025-11

B2C • Wellness

A Scenthound é uma empresa de cuidados caninos que oferece serviços de higiene e bem-estar rotineiros com base em associação, focados em manter os cães limpos, confortáveis e saudáveis. A empresa rompe com os modelos tradicionais de tosa ao oferecer planos de assinatura mensal acessíveis que incentivam visitas regulares, geram receita recorrente para os franqueados e enfatizam uma abordagem centrada na saúde e orientada por dados, realizada em lojas modernas por equipes treinadas. A Scenthound também opera como uma oportunidade de franquia para empreendedores.

Descrição

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization • Coordinate stakeholders across Marketing, Product, Technology, and Operations • Manage the new CRM vendor relationship and oversee data migration • Rebuild journeys, segments, and templates for a seamless CRM transition • Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back • Design, build, and launch automated onboarding, post-purchase, abandoned, re-engagement, loyalty/VIP, and win-back journeys • Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage • Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints • Monitor deliverability, list health, opt-out rates, spam complaints, and list hygiene • Build lifecycle KPI reporting and present insights and recommendations to the Director of Digital Marketing • Analyze platform, behavioral, cohort, funnel, and audience data to identify trends and growth opportunities • Collaborate with Product on in-app messaging, member experience, and feature launches • Support web experience management, including landing pages, conversion flows, and content updates • Ensure digital touchpoints are consistent, on-brand, and optimized • Collaborate with Marketing, Product, Operations, and Technology teams • Support the franchise network and translate corporate campaign strategy into franchisee-friendly toolkits and assets • Assist the Director of Digital Marketing with paid media initiatives and agency coordination • Contribute to SEO strategy and execution • Support reporting, budget tracking, and strategic presentations

🎯 Requisitos

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy • Data-driven ability to independently analyze data and use insights to build programs • Proven ability to design and execute automated lifecycle flows across email, SMS, and push • Retail or consumer brand background • Strong understanding of CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices • Ability to manage multiple channels and programs simultaneously • Strong communication skills with corporate stakeholders and franchise owners • Self-starter mentality • Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar • Basic HTML/CSS for email template editing preferred • Mobile-first design sensibility preferred • Experience in a multi-location, franchise, or membership/subscription business environment preferred • Snowflake or similar data warehouse experience preferred • SQL proficiency for custom audience building and funnel analysis preferred • Familiarity with Looker, Google Analytics, or similar analytics platforms preferred • Experience supporting paid media strategy or agency relationships preferred • Track record of building structured experimentation frameworks preferred

🏖️ Benefícios

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business • In-house training • Clear career path • Attainable advancement