Senior Marketing Manager

🕒 Setembro 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Nametag

Nametag

11 - 50 funcionários

Fundada em 2020

🏥 Saúde

🛡️ Seguros

📦 Logística

💰 Series unknown em 2021-02

Healthcare • Insurance • Logistics

A Nametag é uma empresa de verificação de identidade voltada para a força de trabalho, oferecendo uma plataforma SaaS que previne a personificação por deepfakes e protege processos de recuperação de contas, integração e suporte técnico. Seu mecanismo Deepfake Defense™ combina criptografia, biometria e técnicas resistentes à IA para verificar humanos em diversos canais, integrando-se a sistemas empresariais de IAM e ITSM, além de permitir MFA de autoatendimento e redefinição de senhas para reduzir violações e custos de suporte de TI.

Descrição

• Write and edit recurring content including blog posts, thought-leadership articles, email newsletters, and website copy updates • Maintain consistent voice and terminology using Nametag's messaging and style guide • Turn technical product detail into accurate copy for security, IT, or HR buyers • Write and refresh one-pagers, solution briefs, and customer stories • Turn customer conversations and Customer Success input into proof points and case studies • Keep customer-facing collateral current as messaging and product details change • Write campaign copy across email, social, paid, and landing pages • Adapt core messages across formats and channels • Support A/B testing with fresh copy variants • Produce conference and field-event content, including talk-track material, dinner and panel briefs, and follow-up content • Partner with Channel Partnerships on partner-facing events and co-marketing • Own and maintain the marketing content calendar • Coordinate inputs from Growth Marketing, Product Marketing, Design, and Sales • Flag and resolve content and messaging gaps and inconsistencies • Track engagement, email metrics, and content-influenced pipeline with Growth Marketing • Use performance data to prioritize future content

🎯 Requisitos

• ~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing • Genuine comfort as a generalist • Experience marketing to technical or security-conscious B2B audiences; cybersecurity, IAM, or enterprise IT experience is a strong plus • Ability to turn a customer conversation, a product spec, or a conference talk into content without losing what mattered in translation • Working familiarity with HubSpot, Google Analytics, and a CMS (Webflow or similar) • Light design-tool comfort (e.g., Canva) is useful, though this isn't a design role • Strong organizational and project management skills • A strong sense of ownership and a bias toward shipping • We encourage candidates from diverse backgrounds to apply, even if you don't meet every listed qualification

🏖️ Benefícios

• Remote-first: Work from anywhere in the US • Flexible schedules: Work in your own time zone; we align key meetings across a shared window • Quarterly team off-sites and travel support • Meaningful equity ownership • Comprehensive health benefits (medical, dental, vision) • Flexible paid time off • New computer hardware and equipment • Inclusive environment where your voice has impact and your work drives change

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