Lifecycle Marketing Manager

🕒 Setembro 24

🗽 New York – Remoto

🗽 New York – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

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Time Doctor

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2010

☁️ SaaS

👥 RH Tech

⚡ Produtividade

SaaS • HR Tech • Productivity

A Time Doctor é uma empresa de software de análise de força de trabalho e rastreamento de tempo, com tecnologia de IA, que combina monitoramento de funcionários com rastreamento de tempo preciso para transformar dados de trabalho do dia a dia em insights acionáveis. Ela ajuda organizações a detectar ineficiências e burnout precocemente, otimizar a alocação de recursos, melhorar a produtividade e criar culturas de desempenho transparentes e com privacidade em primeiro lugar para equipes remotas, híbridas e presenciais. A Time Doctor é entregue como uma plataforma SaaS com capacidade empresarial, com integrações, certificações de conformidade e recursos voltados para líderes de RH, operações e TI.

Descrição

• Own the lifecycle marketing program for paying customers, including 30/60/90 onboarding, ongoing communications, segmentation, expansion and retention plays • Turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue • Design, brief, build and QA customer journeys and triggers • Own the day-0 conversion handoff trigger and customer data enrollment • Segment customers by profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk • Design expansion and cross-sell plays for seats, add-ons and cross-sell opportunities • Co-define expansion signals with Growth and CS and route qualified opportunities to Sales and CS • Run proactive retention, re-engagement and win-back programs for at-risk, dormant and churned accounts • Create renewal-moment value-recap and air-cover campaigns • Own audience, segmentation, timing and orchestration for newsletters, webinars, feature and release communications, and in-app announcements • Identify advocates and manage review, referral, testimonial and reference asks • Own review-site management and bring case studies to market • Measure lifecycle analytics and experimentation from onboarding completion and time-to-value through expansion, retention, renewal support and win-back • Build and operationalise AI agents and agentic workflows for segmentation, signal interpretation, journey creation and testing, communications, scoring drafts, cohort analysis and drop-off detection • Collaborate with Growth, CS, PMM, Content, GTM Ops and Sales • Report to the Director, Revenue Marketing

🎯 Requisitos

• 5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company • Track record of designing and running behaviour-triggered customer journeys with adoption, retention or expansion outcomes owned • Ability to work from product-usage and account data to define segments, propensity and churn logic • Ability to specify scoring and routing for GTM Ops implementation • Fluency in a marketing automation or lifecycle stack such as HubSpot • Fluency in cohort analysis • Experience running expansion, cross-sell or renewal-support programs • Experience coordinating opportunity handoff with CS and Sales • Understanding of boundaries between lifecycle, Growth and CS, with ability to work across them • Hands-on experience building agents or agentic workflows that do real work, with demonstrable examples • Remote availability with a minimum four-hour daily overlap with US Eastern (ET) business hours • Product-led SaaS experience is nice to have • More than four hours of daily overlap with US Eastern business hours is nice to have • Background in workforce analytics, time tracking, HR tech or productivity software is nice to have • Experience marketing to BPO, outsourcing, healthcare or tech services customers is nice to have

🏖️ Benefícios

• Fully remote and flexible work arrangement • Opportunity to work with talented people in 30+ countries • Bootstrapped and profitable company environment • AI-first operating model and opportunity to build and operationalise AI agents • Full-time employment