Lifecycle Marketing Manager

🕒 Setembro 25

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 3%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Scenthound

SiteLinkedInTodas as Vagas

11 - 50 funcionários

👥 B2C

🧘 Bem-estar

🔥 Investimento no último ano

💰 Private equity em 2025-11

B2C • Wellness

A Scenthound é uma fornecedora de bem-estar e serviços de higiene para cães voltada para o consumidor, oferecendo um modelo de assinatura para serviços regulares de higiene. Eles fornecem um pacote básico de banho, limpeza de ouvidos, corte de unhas e escovação dos dentes, com serviços adicionais como secagem e cortes de pelo. A Scenthound enfatiza rotinas mensais, uma checagem de bem-estar de 6 pontos e acompanhamento de bem-estar baseado em tecnologia para manter os donos de pets informados sobre a saúde de seus cães.

Descrição

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization • Coordinate stakeholders across Marketing, Product, Technology, and Operations • Manage the new CRM vendor relationship and oversee data migration and rebuilding of journeys, segments, and templates • Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back • Design, build, and launch automated lifecycle journeys, including onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back • Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage • Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints • Monitor and improve deliverability, list health, opt-out rates, spam complaints, and list hygiene • Build performance reporting across lifecycle KPIs and present insights to the Director of Digital Marketing • Analyze platform analytics, behavioral data, cohort performance, funnels, and lifecycle KPIs to identify trends and growth opportunities • Collaborate with Product on in-app messaging, member experience, and feature launches • Support web experience management, including landing pages, conversion flows, and content updates • Ensure digital touchpoints are consistent, on-brand, and optimized • Collaborate with Marketing, Product, Operations, Technology, corporate stakeholders, agency partners, and franchise owners • Create franchisee-friendly toolkits and assets from corporate campaign strategy • Assist the Director of Digital Marketing with paid media initiatives, agency coordination, SEO, reporting, budget tracking, and strategic presentations

🎯 Requisitos

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy • Data-driven approach and ability to independently analyze data • Proven ability to design and execute automated lifecycle flows across email, SMS, and push • Retail or consumer brand background • Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices • Ability to manage multiple channels and programs simultaneously • Strong communication skills with corporate stakeholders and franchise owners • Self-starter mentality • Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, or Iterable • Basic HTML/CSS for email template editing • Experience in a multi-location, franchise, or membership/subscription business environment • Snowflake or similar data warehouse experience; SQL proficiency for custom audience building and funnel analysis • Familiarity with Looker, Google Analytics, or similar analytics platforms • Experience supporting paid media strategy or agency relationships • Track record of building structured experimentation frameworks and iterating based on results

🏖️ Benefícios

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business • In-house training • Clear career path • Attainable advancement