Immunoassay Reagents Regional Marketing Lead

🕒 Setembro 25

🦌 Connecticut, New Jersey, +5 estados a mais – Remoto

🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote

💵 $94.500 - $100.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Revvity

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Revvity é uma empresa de soluções baseadas em ciência que aproveita a inovação em ciências da vida e diagnósticos para melhorar vidas em todos os lugares. A companhia atende a uma base de clientes diversa, incluindo academia, pharma/biotech, laboratórios clínicos e profissionais de saúde. Seu amplo portfólio de produtos e serviços inclui análise genômica, diagnósticos clínicos, terapia celular e gênica, drug discovery (descoberta de fármacos), medicina de precisão e soluções avançadas de automação. A Revvity está comprometida em capacitar cientistas com ferramentas de ponta e soluções completas para aprimorar P&D, diagnósticos e testes clínicos. Com foco em acelerar o time-to-market sem comprometer a qualidade, a Revvity se dedica a viabilizar avanços de próxima geração em saúde e ciências da vida.

Descrição

• Drive measurable business impact and Marketing Revenue growth for the Immunoassay Reagents portfolio • Represent and communicate regional Sales needs in annual and ongoing planning • Partner with upstream Strategic Marketing and Content & Messaging teams to align regional priorities, customer needs, and revenue opportunities with campaign plans • Plan and align strategic campaigns for AlphaLisa and HTRF customer accounts, territory opportunities, and solution/portfolio focus areas • Lead regional marketing campaigns at solution/portfolio and product levels • Execute email campaigns, paid search and targeted digital programs, account-based marketing, local events, webinars, workshops, seminars, user group meetings, and virtual or hybrid customer programs • Manage lead development and follow-up programs and support Sales prospecting • Plan and execute AI-based marketing pilot initiatives to improve campaign efficiency, conversion rates, qualified leads, and revenue • Gather and share regional Voice of Customer feedback and incorporate insights into planning, campaigns, communications, and content • Optimize campaigns, channel mix, and investments using marketing data • Coordinate with Sales on lead prioritization, outreach timing, opportunity progression, and lead-quality feedback

🎯 Requisitos

• Bachelor's degree in a life science discipline • 5 years of scientific marketing experience • 2-3 years of Reagents experience • Strong understanding of United States and Canada markets, demand generation, lead management practices and working with Sales teams in a B2B environment • Demonstrated experience planning and executing integrated marketing campaigns across digital, email, paid search, events, sales enablement, and other lead generation channels • Ability to translate sales priorities, customer insights, and market opportunities into actionable marketing plans and campaigns • Experience partnering with cross-functional teams, including Strategic Marketing, Product Management, Content, Digital, Marketing Operations, and Sales • Strong analytical skills with the ability to monitor campaign performance, optimize investments, and connect marketing activity to pipeline and revenue outcomes • Excellent written and verbal communication skills, with the ability to create clear messaging, campaign briefs, sales enablement materials, and presentations • Highly organized, proactive, and comfortable managing multiple priorities, timelines, and stakeholders in a fast-paced environment • Prior experience working in a basic research, discovery, or translational laboratory environment within the pharmaceutical or biotechnology industry • Knowledge of current industry trends, emerging therapeutic modalities, and recent drug discovery and development breakthroughs • Experience working with marketing technology, CRM, marketing automation, or analytics platforms preferred • Advanced degree and/or relevant lab experience in relevant life-science fields preferred

🏖️ Benefícios

• Medical, Dental, and Vision Insurance Options • Life and Disability Insurance • Paid Time-Off • Parental Benefits • Compassionate Care Leave • 401k with Company Match • Employee Stock Purchase Plan • Professional development and career growth through cross-functional projects and mentorship