Staff Lifecycle Marketing Manager

🕒 Junho 29

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GitLab

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2014

💼 Consultoria

📣 Marketing

🤖 Inteligência Artificial

💰 Secondary Market em 2020-11

Consulting • Marketing • Artificial Intelligence

O GitLab é uma plataforma completa de DevOps, entregue como uma única aplicação, que transforma fundamentalmente a forma como os times de Desenvolvimento, Segurança e Ops colaboram e desenvolvem software. Da ideia à produção, o GitLab ajuda os times a reduzir o tempo de ciclo de semanas para minutos, diminuir os custos de desenvolvimento e o time to market, ao mesmo tempo em que aumenta a produtividade dos desenvolvedores.

Descrição

• Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization • Work closely with Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle • Drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting • Use data-driven insights and continuous testing to improve prospect engagement, funnel progression, and revenue growth • Help set the standard for how the team approaches email as a channel

🎯 Requisitos

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company, preferably targeting enterprise IT buyer and software developer customer personas • Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression • Expertise in Marketo for marketing automation, both in audience segmentation (smartlists) and in the use of email templates, Marketo modules, and dynamic content • Experience using campaign and funnel performance data to identify opportunities, make recommendations, and improve results. • Strong internal communication and cross-functional coordination skills • High attention to detail across audience logic, segmentation, QA, localization, and reporting • Working knowledge of HTML and CSS for email design and troubleshooting • Bonus points to have experience working with teams in different regions and localizing for different markets

🏖️ Benefícios

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave