Principal Marketing Manager

🕒 Junho 24

🏄 California – Remoto

🏄 California – Remote

💵 $97.700 - $130.300 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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First American

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1889

🏠 Imobiliário

💸 Finanças

🏢 Corporativo

Real Estate • Finance • Enterprise

First American é uma empresa histórica que opera desde 1889, evoluindo para uma organização de US$ 9 bilhões com mais de 20. 000 funcionários e mais de 700 escritórios em todo o mundo. A empresa fornece uma variedade de produtos e serviços que auxiliam compradores, vendedores, empresas e investidores no mercado imobiliário. Com forte foco no envolvimento dos funcionários e na cultura, a First American enfatiza a inovação, tecnologia e envolvimento comunitário, impulsionando a transformação dentro da indústria imobiliária.

Descrição

• Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities • Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding • Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning • Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories • Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy

🎯 Requisitos

• 7+ years of experience in marketing, brand strategy, communications, or a related discipline • Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets • Demonstrated expertise in communications and narrative strategy, ideally in the tech space • Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences • Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams • Ability to excel in a fast-paced, rapidly evolving environment • Ability to work as an IC, with interest in people management long-term

🏖️ Benefícios

• Health insurance • 401k • PTO/paid sick leave • Employee stock purchase plan