VP of Applications Marketing

🕒 Junho 23

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $220.000 - $275.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Sinch

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

💰 $48.845.918 Post-IPO Debt - Sinch em 2024-09

Consulting • Logistics • Marketing

A SH é uma fornecedora brasileira de formas, andaimes, escoramentos e equipamentos de acesso para projetos de construção, oferecendo venda, aluguel, engenharia/projetos, suporte técnico, logística e e-commerce em todo o Brasil e Paraguai. A empresa fornece painéis de formas de alumínio e aço, escoramentos metálicos, andaimes, acessórios e peças de reposição, além de oferecer ferramentas digitais de suporte à decisão, catálogos e assistência prática para obras residenciais, industriais e de infraestrutura.

Descrição

• Own marketing strategy across Mailjet and Sinch Engage, with accountability for growth across all GTM motions including self-serve, sales-assisted or sales-led, as well as via our ecosystem partners & integrations • Build clear growth plans that connect positioning, demand generation, lifecycle, product adoption, customer expansion, and revenue impact • Partner with Product, Engineering, Sales, Customer Success, regional marketing, Analytics, and Marketing Operations to turn growth priorities into executable plans • Identify and scale reusable playbooks across lifecycle marketing, performance marketing, website infrastructure, launch motions, customer expansion, and cross-sell • Strengthen positioning and messaging for multiple audiences, including marketers, business users, developers, SMBs, and enterprise buyers • Partner with Product and Engineering to improve onboarding, activation, in-product engagement, upgrade journeys, feature adoption, packaging, and monetization • Support regional marketing and sales teams with the programs, assets, and strategic guidance needed to create pipeline and accelerate opportunity creation • Lead and develop the marketing leads and contributors supporting the application businesses, raising the bar for strategy, execution, commercial discipline, and AI-enabled ways of working

🎯 Requisitos

• 10+ years of progressive marketing experience in SaaS, technology, or digital-first businesses, including at least 5 years in senior marketing leadership roles • Experience leading and developing marketing teams, with direct accountability for growth, pipeline, revenue, or another commercial performance target • Proven success scaling product-led growth and self-serve acquisition, activation, and monetization • Experience operating across both self-serve and sales-assisted motions • Strong command of SaaS growth metrics, including acquisition, activation, conversion, retention, expansion, CAC, LTV, pipeline, and revenue growth • Hands-on experience with lifecycle marketing, digital acquisition, conversion optimization, experimentation, and funnel performance • Experience partnering with Product and Engineering on onboarding, adoption, packaging, in-product growth, and customer experience improvements • Strong positioning and messaging skills across multiple audiences, ideally including both technical and business users • Experience operating across distributed product, sales, and marketing teams in multiple time zones • Demonstrable experience using AI to improve how marketing teams plan, produce, test, analyze, or scale their work • Excellent communication skills across executive, regional, product, sales, and marketing stakeholders. • Preferred Qualifications: • Experience marketing email, messaging, communications, marketing automation, or customer engagement products • Experience in a multi-product, multi-brand, or global organization • Experience with developer, marketer, SMB, mid-market, and enterprise audiences • Familiarity with ABM, enterprise demand generation, and regional field marketing partnership models • Experience with pricing, packaging, plan migration, cross-sell, or monetization programs • Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus

🏖️ Benefícios

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.