Lead Customer Marketing Manager

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GoFundMe.org

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em none

🤲 Filantropia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

Charity • Non-profit • Social Impact

A GoFundMe. org é uma organização sem fins lucrativos registrada como 501(c)(3) que opera de forma independente da GoFundMe, Inc. e da plataforma de arrecadação de fundos GoFundMe. Seu foco é captar e distribuir recursos com agilidade para ajudar pessoas e comunidades em momentos de crise, como desastres naturais e injustiças sociais. Desde sua criação, em 2017, a GoFundMe. org já captou e distribuiu mais de US$ 160 milhões por meio de mais de 150 fundos, concedendo mais de 15. 000 subvenções para atender necessidades urgentes e apoiar transformações sociais essenciais. A organização colabora com uma ampla rede de parceiros comunitários e corporativos para impulsionar prioridades filantrópicas e metas de impacto social, aproveitando a tecnologia e os recursos da GoFundMe, Inc. A GoFundMe. org também aceita diversas formas de doação, incluindo cheques, crypto (criptomoedas), donor-advised funds (fundos orientados por doadores) e transferências bancárias (wire transfers), para maximizar seu impacto.

Descrição

• Own email communications to existing customers, including feature announcements, release notes, and product updates, in partnership with Product Marketing • Translate product-led messaging into clear, benefit-forward customer language • Maintain a communications calendar aligned with product releases, launches, and customer lifecycle moments • Ensure the right product-change messages reach the right customers at the right time • Build and maintain Gong call templates, talk tracks, and conversation guides for renewals, upsells, objection handling, and business reviews • Develop QBR and EBR templates with Customer Experience leadership • Create one-pagers, email templates, and other customer-facing collateral for account managers • Partner with Customer Experience and Sales leadership to identify and close account-manager tooling gaps • Own the strategy and execution of review-generation programs across G2, Capterra, and Trustpilot • Identify customers for review requests and build repeatable workflows • Monitor review volume, ratings, and response trends; report on performance and iterate • Connect Product Marketing and Customer Experience, ensuring accurate product positioning in customer communications • Participate in launch planning as the customer-communications representative • Surface account-manager and Customer Experience insights to improve messaging and prioritization

🎯 Requisitos

• 7+ years of B2B SaaS marketing experience, including meaningful customer marketing, lifecycle marketing, or closely adjacent experience • Proven track record running review programs • Proven track record building account-manager-facing enablement materials • Exceptional writing ability to translate product complexity into clear, concise customer communications • Strong cross-functional operating ability across Product Marketing, Customer Experience, and Sales • Familiarity with Gong, Gainsight, HubSpot, G2, or similar platforms is a plus

🏖️ Benefícios

• Competitive pay • Comprehensive healthcare benefits • Dental insurance • Vision insurance • Life insurance • 401(k) saving program • Geolocation differentials that increase pay depending on work location • Financial assistance for hybrid work • Financial assistance for family planning • Generous parental leave • Flexible time-off policies • Mental health and wellness resources • Learning, development, and recognition programs • Employee resource groups • Volunteering program