Senior Paid Social Specialist

🕒 Setembro 22

🏄 California, New York – Remoto

🏄 California – Remote 🗽 New York – Remote

💵 $80.000 - $154.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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GoodRx

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2011

💼 Consultoria

🛡️ Seguros

📦 Logística

💰 $100.000.000 Private Equity Round em 2020-09

Consulting • Insurance • Logistics

A GoodRx é uma empresa que ajuda consumidores nos Estados Unidos a economizar dinheiro em seus medicamentos prescritos. Ela oferece uma plataforma que permite que os usuários comparem preços de medicamentos e encontrem os menores custos em farmácias na sua região. A GoodRx tem como objetivo tornar os medicamentos prescritos mais acessíveis para as pessoas, oferecendo descontos e cupons.

Descrição

• Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting • Develop campaign strategies and recommendations aligned with business objectives, audience needs, and acquisition goals • Monitor campaign performance and identify opportunities to improve efficiency, scale, and results • Develop and execute testing plans across audiences, creative, placements, bidding strategies, and other campaign variables • Partner with Creative and Integrated Marketing teams to develop and test social-first creative • Translate performance results into actionable creative insights • Analyze campaign and customer acquisition performance using CPM, CPA, CAC, conversion rates, and LTV • Partner with Data and Analytics teams on incrementality testing, attribution, MMM, and platform measurement solutions • Translate campaign results and learnings into performance insights and recommendations for Marketing stakeholders • Maintain campaign documentation, QA standards, and platform best practices • Stay current on digital media platforms, capabilities, privacy requirements, and industry trends • Collaborate with cross-functional partners and share digital media expertise and best practices • Report to the Senior Director, Digital Marketing

🎯 Requisitos

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field • 5+ years of related Marketing experience • 3-4 years of Paid Social experience • Strong hands-on experience managing paid social campaigns across Meta, Reddit, Pinterest, and TikTok • Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting • Understanding of attribution, incrementality, MMM, server-to-server integrations, and CAPI • Strong understanding of customer acquisition funnels, online and offline conversions, CPM, CPA, CAC, and LTV • Ability to analyze campaign performance, identify trends and issues, and develop actionable recommendations • Strong attention to detail and disciplined campaign QA and documentation • Strong Excel and analytical skills • Effective written and verbal communication skills • Strong cross-functional collaboration skills • Creative and solutions-oriented mindset • Ability to review and comply with Company safety and security policies and procedures • Nice to have: experience in healthcare, health tech, or another regulated industry • Nice to have: experience with AI-assisted marketing workflows or automation • Nice to have: experience with advanced marketing measurement • Nice to have: Meta Blueprint or other relevant digital media platform certification

🏖️ Benefícios

• Annual cash bonuses or commission • Annual equity grants • Medical, dental, and vision insurance • 401(k) with a company match • ESPP • Unlimited vacation • 13 paid holidays • 72 hours of sick leave • Mental wellness programs • Financial wellness programs • Fertility benefits • Generous parental leave • Pet insurance • Supplemental life insurance for you and your dependents • Company-paid short-term and long-term disability • Reasonable accommodations for candidates with disabilities during the recruiting process