B2B Demand Generation Leader

🕒 Setembro 21

🌐 Estados Unidos, Polônia, +2 outros países – Remoto

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💵 $180.000 - $220.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

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👻 Score fantasma 10%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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airSlate

501 - 1000 funcionários

💼 Consultoria

📦 Logística

📣 Marketing

💰 $51.500.000 Series B em 2022-06

Consulting • Logistics • Marketing

airSlate está construindo o futuro dos fluxos de trabalho. Leia todas as últimas notícias e atualizações empolgantes aqui.

Descrição

• Build and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow • Design and execute integrated ABM, lead-generation, and nurture programs for SMB, mid-market, and selected enterprise buyers • Jointly set MQL, sourced-pipeline, and funnel-conversion targets with Sales, RevOps, and each business unit • Own delivery against MQL, sourced-pipeline, and funnel-conversion targets • Define and improve target-account selection, qualification, lead scoring, routing, handoff, and follow-up SLAs with Sales and RevOps • Partner with GTM Leaders, PMMs, and Campaign Strategy to translate ICP, positioning, and business priorities into campaigns and sales-ready assets • Instrument attribution and report conversion from demand source through sales-accepted opportunity • Optimize performance by campaign, source, segment, and product • Assess current people, processes, and technology • Redeploy and hire talent as appropriate • Build repeatable operating cadences with Marketing Ops, Data, and the CIO • Define the demand-generation strategy, select the technology stack, and create a repeatable pipeline engine scaling SignNow and AltaFlow B2B revenue

🎯 Requisitos

• 8–12+ years in B2B demand generation • Direct experience building and scaling a demand-generation function from an early stage • B2B SaaS experience required • Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions • Experience with ABM, lead generation, and nurture • Ability to define, defend, and improve MQL criteria, scoring, routing, handoffs, SLAs, and pipeline commitments • Hands-on builder and people leader able to design and run programs before the team is fully staffed • Ability to recruit, coach, and scale the organization • Strong command of modern MarTech/RevOps systems, attribution, and funnel analytics • Ability to partner on stack and data architecture • Experience in multi-product, multi-BU environments with differing GTM motions • PLG-to-sales-assisted or enterprise experience strongly preferred • Strong customer and market orientation • Executive communication skills • Fluent English • U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap • Regular travel expected • Bachelor’s degree or equivalent relevant professional experience • Document/workflow software experience is a plus

🏖️ Benefícios

• Flexible working environment with remote and hybrid working options • Performance-based bonus system • Stock options • Courses, conferences, and access to learning resources • Career growth and internal mobility support • Health coverage tailored to each country • Wellness programmes and access to fitness options • Quarterly company-wide Mental Health Days • Flexibility for parents • airSlate Junior Club for kids • Company-wide family days • Pet-friendly approach • Charitable initiatives through the airSlate Care programme • Matching employee donations

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