Senior Paid Media Manager

🕒 Setembro 18

🦀 Maryland – Remoto

🦀 Maryland – Remote

💵 $99.919 - $135.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 0%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Choice Hotels International

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1939

✈️ Turismo

💼 Consultoria

📦 Logística

Travel • Consulting • Logistics

Choice Hotels International é uma empresa proeminente de hospitalidade especializada em franquias de hotéis. Conhecida por seu portfólio diversificado de hotéis, ela se concentra em oferecer uma ampla gama de acomodações, desde luxo até economia. Choice Hotels também está envolvida no apoio às comunidades locais por meio de programas como 'Sua Comunidade, Sua Escolha'. Com um compromisso com a diversidade, equidade e retribuição, a Choice Hotels visa criar caminhos de carreira gratificantes para seus associados enquanto contribui positivamente para a sociedade. A empresa também foca no desenvolvimento de oportunidades de propriedade de hotéis para empreendedores sub-representados.

Descrição

• Serve as a strategic business partner to key stakeholders with recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities • Lead development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, CTV, OLV, Programmatic, Audio, and DOOH channels • Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights • Partner with internal teams and external agencies to align media strategies with business goals, audience targets, and creative execution • Monitor campaign performance, analyze results, and translate findings into recommendations that improve ROI and business outcomes • Drive continuous improvement through testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives • Provide thought leadership on media trends, emerging technologies, and innovative opportunities • Lead relationships with media agencies, publishers, and technology partners • Manage media budgets, forecasts, spend pacing, and allocation strategies

🎯 Requisitos

• 8+ years of experience in paid media, performance marketing, or related digital marketing disciplines • Hands-on experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels • Experience working in agency and/or in-house marketing environments preferred • Proven experience leading complex programs, influencing stakeholders, and driving business outcomes without direct authority • Experience operating as a senior individual contributor with accountability for strategic initiatives and measurable business results • Hands-on experience with Google Ads, Meta Ads Manager, DV360, and The Trade Desk • Working knowledge of Google Marketing Platform and Adobe Analytics • Experience with attribution modeling, media measurement frameworks, and incrementality testing methodologies • Strong proficiency in Microsoft Excel and presentation software • Strategic thinking and business partnership skills • Strong analytical and problem-solving capabilities • Exceptional written, verbal, and presentation communication skills • Ability to influence stakeholders and build strong cross-functional relationships • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment • Ownership mindset, intellectual curiosity, and commitment to continuous improvement • Bachelor's degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and relevant work experience • Note: This role is not eligible for visa sponsorship now or in the future • Occasional travel to Choice Hotels headquarters, approximately 4-6 times per year

🏖️ Benefícios

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Home office work arrangement with virtual connection via Zoom • Possible required travel depending on the role