District Digital Performance Specialist

🕒 Julho 28

🚗 Michigan – Remoto

🚗 Michigan – Remote

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

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GP Strategies Corporation

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1966

💼 Consultoria

📚 Educação

👥 RH Tech

Consulting • Education • HR Tech

A GP Strategies Corporation é uma empresa global de transformação de talentos e serviços de aprendizagem que ajuda organizações a melhorar o desempenho da força de trabalho por meio de consultoria integrada, serviços de aprendizagem gerenciados, design e desenvolvimento de conteúdo, entrega de treinamentos e tecnologia de aprendizagem. A empresa combina expertise humana com ferramentas impulsionadas por IA para oferecer programas personalizados de desenvolvimento de habilidades, liderança, treinamento técnico e adoção de tecnologia corporativa para grandes organizações em diversos setores. A GP Strategies fornece consultoria em aprendizado organizacional, prontidão e implementação de IA, além de operar plataformas e serviços de aprendizagem para apoiar a capacidade e o desempenho de longo prazo da força de trabalho.

Descrição

• Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service. • Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement/performance. • Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement. • Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan: • Conduct digital assessment of dealer’s digital programs • Review key digital performance indicators with dealer and develop action plan • Quarterback ongoing technical support requests • Coordinate dealer website customizations • Escalate key vendor issues for the dealer • Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas: • Website and digital advertising • Consumer marketing • Leads • Service • Digital signage • Social/reputation management • Other key digital services • Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs. • Increase dealer satisfaction with brand/aftersales digital initiatives and service providers. • Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals. • Coach dealer on customer acquisition, retention, and satisfaction.

🎯 Requisitos

• Bachelor’s degree. • 1 to 2 years’ experience. • Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.). • Knowledge of automotive digital vendor ecosystem. • The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment. • Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly. • Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment. • Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal. • Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel. • Ability to influence business partners. • Ability to manage cross-functional groups. • Ability to adapt to various levels of dealership digital expertise. • Computer skills to develop, maintain, and analyze data. • Business consulting skills, ability to create action plans and track progress.