Demand Generation Marketing Manager – Public Sector

🕒 Abril 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $76.000 - $106.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Granicus

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1999

🏛️ Governo

☁️ SaaS

📋 Conformidade

Government • SaaS • Compliance

A Granicus é uma empresa de tecnologia focada no governo que fornece uma Government Experience Cloud e uma gama de serviços digitais para agências locais, estaduais, federais, de educação e de distritos especiais. Seus produtos incluem plataformas de engajamento e comunicação, nuvens de serviço e operações (para licenças, registros, solicitações de serviço/311), gerenciamento de reuniões e agendas, sites/CMS, ferramentas de conformidade e um Agente de Experiência do Governo com tecnologia AI para oferecer autoatendimento 24 horas por dia, 7 dias por semana. A Granicus ajuda organizações do setor público a modernizar a prestação de serviços, aumentar o engajamento dos cidadãos, automatizar fluxos de trabalho e melhorar a eficiência operacional.

Descrição

• Develop go-to-market plans aligned to sales priorities and Granicus positioning. • Serve as a brand steward for assigned segments. • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation. • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content. • Plan and execute tradeshows, in-person events, webinars, and virtual events. • Run digital programs including email, paid media, social, and content syndication. • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights. • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion. • Ensure campaigns are executed with rigor, consistency, and compliance with internal processes. • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion. • Manage segment marketing budgets with accuracy and discipline. • Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

🎯 Requisitos

• 5+ years of business-to-government marketing or business-to-business experience (SaaS preferred). • Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas. • Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools. • Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations. • Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance. • Excellent communication and project management skills; operates effectively with lean resources.

🏖️ Benefícios

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.