Segment Marketing Manager

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $76.000 - $106.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Granicus

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1999

🏛️ Governo

☁️ SaaS

📋 Conformidade

Government • SaaS • Compliance

A Granicus é uma empresa de tecnologia focada no governo que fornece uma Government Experience Cloud e uma gama de serviços digitais para agências locais, estaduais, federais, de educação e de distritos especiais. Seus produtos incluem plataformas de engajamento e comunicação, nuvens de serviço e operações (para licenças, registros, solicitações de serviço/311), gerenciamento de reuniões e agendas, sites/CMS, ferramentas de conformidade e um Agente de Experiência do Governo com tecnologia AI para oferecer autoatendimento 24 horas por dia, 7 dias por semana. A Granicus ajuda organizações do setor público a modernizar a prestação de serviços, aumentar o engajamento dos cidadãos, automatizar fluxos de trabalho e melhorar a eficiência operacional.

Descrição

• Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products. • Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events. • Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events. • Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage. • Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution. • Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

🎯 Requisitos

• 5+ years of B2G or B2B marketing experience (SaaS preferred) • Experience activating demand and events for government audiences • Strong understanding of demand capture, ABM, and pipeline acceleration • Proficiency with CRM, marketing automation, ABM platforms, and analytics • Strong project management and cross‑functional coordination skills • Demonstrated ability to work independently when needed and collaborate with cross-functional teams.

🏖️ Benefícios

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.