Director of Customer Acquisition – DTC

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🕒 Março 31

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Hadley Designs

SiteLinkedInTodas as Vagas

1 - 10 funcionários

🛒 Varejo

📚 Educação

🛍️ Comércio Eletrônico

Retail • Education • eCommerce

A Hadley Designs é uma empresa especializada em criar produtos bonitos e inspiradores, projetados para melhorar a vida cotidiana. Sua gama de produtos inclui materiais educacionais, calendários, planejadores, artigos para festas, cartões de felicitações e acessórios para casa e decoração. Cada criação da Hadley Designs não só cumpre uma função, mas também visa embelezar e inspirar cada etapa da jornada do usuário. Com foco em design e qualidade, a Hadley Designs cria artesanalmente seus produtos para atender a uma ampla variedade de necessidades pessoais e profissionais.

Descrição

• **About the Role** • As our **Director of Customer Acquisition DTC**, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. • Your Core Focus • - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • - Launch one new high-converting bundle-based funnel per month • - Drive email and SMS to contribute ≥25% of Shopify revenue • - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes ** • You are not here to manage tasks. You are here to architect a repeatable growth engine.** • What You’ll Do • **Traffic and Acquisition** • - Test 100+ ad creatives weekly across Meta and TikTok • - Optimize paid traffic to hit strict ROAS thresholds • - Partner with affiliate and UGC teams to scale winning creative • - Stay ahead of platform trends, formats, and policy updates • - Coordinate launches with Amazon for halo effects • **Offers, Funnels, and CRO** • - Launch one new bundle-based funnel every month tied to educational outcomes • - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • - Oversee homepage, product pages, and collection merchandising • - Refactor and relaunch underperforming funnels with new hooks and offers • - Lead seasonal promotions including Back-to-School and Holiday campaigns • - Build and maintain funnel SOPs and testing roadmaps • **Customer Nurture and LTV** • - Lead lifecycle marketing through Klaviyo and Postscript • - Optimize welcome, cart abandonment, post-purchase, and win-back flows • - Build ascension paths from posters to workbooks to busy books • - Develop blog and SEO strategy to drive organic education-based traffic • **Performance and Forecasting** • - Review weekly P&Ls for Shopify and TikTok Shop • - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • - Deliver weekly scorecards and monthly strategic growth plans • - Forecast performance and identify scaling levers • **Team Leadership** • - Lead and coach a cross-functional ecommerce pod of 6+ team members • - Establish clear ownership and weekly operating rhythms • - Hire and develop talent as funnel velocity increases • - Manage freelancers and specialized contractors • - Model Extreme Ownership, Relentless Innovation, and Integrity Above All • How Success Is Measured • - $20M+ DTC revenue within 18 months • - Consistent margin and ROAS targets achieved • - One profitable funnel launch per month • - Email and SMS driving at least 25% of Shopify revenue • - Documented systems that scale without founder dependency • - A high-performing team executing without burnout

🎯 Requisitos

• **Who You Are** • You think like a General Manager, not just a marketer. • You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable. • You align deeply with our values: • - Extreme Ownership. You solve problems and close loops without excuses. • - Relentless Innovation. You test boldly, learn fast, and iterate constantly. • - Integrity Above All. You report numbers accurately and tell the truth even when it is hard. • Experience That Sets You Apart • - 5 to 10+ years in DTC ecommerce, especially Shopify and paid social • - Proven track record scaling ecommerce brands past $20M • - Experience owning revenue and profitability targets • - Deep expertise in Meta and TikTok Ads • - Hands-on experience with Klaviyo, Postscript, and Shopify CMS • - Strong background in bundles, upsells, and LTV optimization • - Ability to write and review high-converting landing pages • - Comfortable leading a fully remote team with clear weekly cadences • You are analytical and creative. Strategic and operational. Visionary and accountable. • You care about building something that lasts.

🏖️ Benefícios

• **Why You’ll Love Working Here** • - You will have real ownership. Real trust. And real impact. • - Hadley Designs is a remote first company built on autonomy, creativity, and accountability. • - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. • - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. • - You will be surrounded by A+ team member that value excellence, growth, and doing the right thing. • - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. • - You will help shape a decade long vision to build the most trusted children’s brand in the world. • - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough