Director of Performance Marketing

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Hadley Designs

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1 - 10 funcionários

🛒 Varejo

📚 Educação

🛍️ Comércio Eletrônico

Retail • Education • eCommerce

A Hadley Designs é uma empresa especializada em criar produtos bonitos e inspiradores, projetados para melhorar a vida cotidiana. Sua gama de produtos inclui materiais educacionais, calendários, planejadores, artigos para festas, cartões de felicitações e acessórios para casa e decoração. Cada criação da Hadley Designs não só cumpre uma função, mas também visa embelezar e inspirar cada etapa da jornada do usuário. Com foco em design e qualidade, a Hadley Designs cria artesanalmente seus produtos para atender a uma ampla variedade de necessidades pessoais e profissionais.

Descrição

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

🎯 Requisitos

• 5 to 10+ years in DTC ecommerce, especially Shopify and paid social • Proven track record scaling ecommerce brands past $20M • Experience owning revenue and profitability targets • Deep expertise in Meta and TikTok Ads • Hands-on experience with Klaviyo, Postscript, and Shopify CMS • Strong background in bundles, upsells, and LTV optimization • Ability to write and review high-converting landing pages • Comfortable leading a fully remote team with clear weekly cadences

🏖️ Benefícios

• You will have real ownership. Real trust. And real impact. • Hadley Designs is a remote first company built on autonomy, creativity, and accountability. • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing. • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. • You will help shape a decade long vision to build the most trusted children’s brand in the world. • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough